Tether and Rumble Launch New Digital Wallet to Enable Self-Custodial Crypto Payments for Content Creators

Tether and Rumble have launched a new self-custodial crypto wallet for Rumble’s content creators. The wallet allows users to tip creators in Tether USD (USDT), Tether Gold (XAUT), and Bitcoin (BTC). It is designed to operate natively within the Rumble platform.

The wallet marks a shift toward integrated, platform-native crypto payments. It provides users with full control over their digital assets. Unlike traditional custodial models, the wallet does not require Rumble or third parties to hold user funds.

MoonPay has been selected to provide fiat on- and off-ramp services for the wallet. This integration allows users to convert between crypto and traditional currencies seamlessly. It lowers barriers for non-crypto users while maintaining decentralized custody.

Why the Move Happened

Tether and Rumble aim to reduce reliance on traditional financial intermediaries. The wallet gives creators and users more control over their assets. It aligns with broader trends toward decentralization and self-custody.

The launch follows a $100 million advertising commitment from Tether to Rumble in late 2025. This partnership supports Rumble’s expansion into AI and GPU services. It also reflects growing interest in crypto-based monetization tools.

Tether’s CEO Paolo Ardoino described the wallet as a step toward mainstream adoption. He emphasized that the product offers more control than most social media platforms. It allows users to transact directly without centralized approval.

How the Wallet Works

The wallet uses Tether’s open-source Wallet Development Kit (WDK). It supports USDT, XAUT, and BTC. It is designed to be modular and scalable for future additions.

Users can tip creators, make peer-to-peer payments, or store assets within the Rumble platform. The wallet is not tied to traditional payment processors or banks. This reduces the risk of account freezes and payment delays.

Tether Gold, which underpins XAUT, is backed by physical gold stored in secure vaults. Each XAUT token is supported by a troy ounce of gold. Scudo, a new unit launched in January 2026, allows for smaller, fractional gold transactions.

Investor Implications

The wallet’s launch supports the broader use of crypto as a medium of exchange. It addresses challenges like transaction speed and cost that have limited Bitcoin’s adoption as a payment tool. Tether and Rumble believe this will make crypto more accessible to mainstream users.

The integration of self-custodial crypto tools into a large platform could boost adoption. Rumble has over 80 million users, making it a significant test case for crypto-native monetization. Investors may watch how this affects user engagement and creator revenue.

The partnership also highlights Tether’s strategy to expand beyond stablecoins. It is developing gold-backed tokens and crypto payment infrastructure. These moves aim to solidify Tether’s role in the broader digital asset ecosystem.