Tether Plans U.S. Stablecoin Launch Under GENIUS Act
Tether, the issuer of the USDT stablecoin, has announced its intention to enter the U.S. market by aligning with the GENIUS Act. This new regulatory framework, signed into law, provides a pathway for Tether to offer USDT legally within the United States through the foreign issuer pathway. The GENIUS Act, which stands for Guiding and Establishing National Innovation for U.S. Stablecoins, aims to provide clear legal ground for U.S.-backed digital currencies. This move is part of Tether's broader strategy to comply with U.S. regulations and expand its presence in the market.
Tether's plan includes launching a new U.S.-specific stablecoin by late 2025. This stablecoin will be designed to comply with the regulations set forth by the GENIUS Act, ensuring that it meets the necessary operational, reserve, and consumer disclosure requirements. The new stablecoin will compete with existing U.S.-specific stablecoins, such as USDC issued by CircleCRCL--, which has long been compliant with U.S. regulations.
The GENIUS Act is expected to transform the stablecoin market, which is currently worth over $250 billion. The act allows banks, credit unions, and fintech companies to issue stablecoins, providing a more solid footing for these digital assets with financial regulators. This regulatory clarity is anticipated to encourage more financial institutionsFISI--, investors, and consumers to enter the stablecoin market.
Tether's entry into the U.S. market under the GENIUS Act is a significant development for the stablecoin industry. It signals a growing embrace of cryptocurrency by Capitol Hill and a shift towards institutional use of stablecoins. The act requires stablecoins from licensed issuers to have at least one dollar in reserves for every one dollar of an issued coin, ensuring that these digital assets are backed by highly liquid, short-term Treasury debt and other low-risk investments. This regulatory framework is designed to protect consumers and provide a stable foundation for the use of stablecoins in everyday transactions.
Tether's move to launch a U.S.-specific stablecoin under the GENIUS Act is part of a broader trend in the stablecoin market. The act provides a pathway for stablecoins to go mainstream, with financial institutions and tech giants preparing to launch their own stablecoin products. This regulatory clarity is expected to drive greater adoption of stablecoins, as they become more integrated into the financial system and used for everyday transactions.
In addition to its USDT expansion, Tether has revealed its intention to launch a brand-new stablecoin tailored for the U.S. market. While details about this new token are still emerging, it is expected to align closely with regulatory standards, ensuring transparency, full backing, and financial reporting. This new token will likely operate separately from USDT, giving Tether two avenues to engage with different regulatory environments. By doing so, the company aims to expand its reach and provide more options for users in the U.S. market.
Perhaps the most exciting consequence of this move is the potential liquidity boost for Bitcoin. As USDT and a new stablecoin become accessible to U.S.-based investors and institutions, billions of dollars could flow into the crypto markets. Historically, USDT has been a key on-ramp for Bitcoin trading, and this renewed access could trigger significant buying pressure. If the GENIUS Act gains traction and Tether executes its plans successfully, the effects could ripple across the entire digital asset landscape.

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