Tether Boosts Juventus Stake to 10.12% for Long-Term Innovation

Tether Investments, the investment arm of the leading stablecoin issuer Tether, has acquired additional shares in Juventus Football Club, increasing its stake to over 10.12% of the issued share capital, which represents 6.18% of the voting rights. This investment follows Tether's initial acquisition of 8.2% of the issued shares. Tether CEO Paolo Ardoino emphasized that this investment is not merely a short-term financial maneuver but a commitment to innovation and long-term collaboration. He highlighted Juventus' unique position to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience.

Alex Obchakevich, Founder of Obchakevich Research, suggested that Tether's increased stake in Juventus is an attempt to prove to non-crypto investors and users that the company is more than just a stablecoin. This move could also be a strategy to improve Tether's image with regulators, especially in the European Union, by demonstrating transparency and stability. Obchakevich believes that Tether is trying to return to the European market after losing access due to compliance issues with the local Markets in Crypto-Assets Regulation (MiCA).

Juventus, a professional soccer club based in Turin, Italy, is widely regarded as one of the most successful and popular teams in the history of Italian and European soccer. Founded in 1897, Juventus competes in Serie A, Italy’s top soccer league, and has won numerous national and international titles, including multiple Serie A championships, Coppa Italia trophies, and UEFA competitions. Tether has announced its intention to work closely with the soccer club’s leadership and stakeholders, as well as provide further financial support. Tether is also open to participating in any future equity injections to help strengthen Juventus’s financial foundation and avoid dilution of its position.

This investment is part of a broader series of strategic moves by Tether. Earlier this month, it was reported that Brandon Lutnick, chair of investment banking firm Cantor Fitzgerald, is partnering with SoftBank, Tether, and Bitfinex to create a $3 billion crypto acquisition company. Tether is also involved in Bitcoin (BTC) mining, recently announcing its intention to deploy its existing and future Bitcoin hashrate to Ocean’s Bitcoin mining pool to strengthen the network’s decentralization. Additionally, Tether bought 8,888 Bitcoin in the first quarter of 2025 and currently holds a significant amount of BTC. In late March, Tether invested €10 million in the Italian media company Be Water. Some of these investments are already paying off, with Canadian YouTube alternative Rumble recently launching its wallet with support for Tether’s USDT stablecoin, following Tether's $775 million investment in Rumble in late 2024.

Tether's recent spending spree is likely driven by the company's intention to hedge against a falling US dollar. However, Obchakevich believes that this is not the whole story, as companies like Tether are playing for the long haul. He suggested that the deal with Juventus was prepared long before any situational drop in the dollar due to tariffs. The investment in Juventus is seen as a strategic move to enhance Tether's presence and credibility in the European market, demonstrating its commitment to innovation and long-term collaboration.