Tether Boosts Juventus Stake to 10.12% Despite Capital Round Exclusion

Tether, the issuer of the world’s largest stablecoin, has increased its stake in Juventus Football Club S.p.A. to 10.12%, raising its voting rights to 6.18%. This investment was made through Tether Investments, S.A. de C.V., a firm within the Tether Group, and was officially announced on April 24. The acquisition was part of Tether’s broader strategy to support innovation and financial stability within Juventus, with the company outlining its intention to explore digital engagement and the formation of a unified board. Tether’s leadership emphasized that the investment is not just financial but a commitment to innovation and long-term collaboration.

Despite this publicized strategic intent, the recent capital increase excluded Tether from participating. The equity round, reportedly ranging from €15 million to €110 million, was blocked by Juventus, leading to frustration from Tether’s CEO, Paolo Ardoino. Ardoino expressed his disappointment on social media, stating that willing investors, like Tether, remain sidelined despite intentions to support Juventus stake revival. The club’s management did not provide a formal explanation for the exclusion, sparking fresh discussions about the relationship between Juventus’s board and minority shareholders. Ardoino concluded his post with a sharp remark that he hopes that at least the money from his grandstand ticket can help support the management’s expenses.

Tether’s investment in Juventus aligns with its long-term goals of integrating technology into traditional sports. Previous initiatives include its Plan ₿ partnership with FC Lugano, where Tether served as a sole kit sponsor. Tether aims to embed blockchain, AI, and biotech innovations into fan engagement and club operations. The company is also assembling an advisory team to explore high-level collaborations across Europe. Juan Sartori, known for his roles at Sunderland AFC and AS Monaco, plays a strategic role in Tether’s sports push. The approach combines Tether’s tech expertise with Juventus’s sporting legacy.

Tether’s attempt to increase involvement in Juventus stake marks a new chapter in football investment. However, exclusion from the latest capital round raises questions about the club’s governance approach. The gap between public promises and internal decisions may affect investor trust. Tether’s increased stake signals confidence in Juventus’s potential. But without board-level cooperation, strategic integration could stall. The ownership structure remains dominated by Exor, the Agnelli family’s investment company, with a 63.8% stake. Tether’s continued interest suggests long-term commitment. Ardoino’s words, both hopeful and critical, reflect the frustrations of a willing partner. Stronger collaboration could unlock financial resilience and digital growth for Juventus. With investor interest growing and blockchain adoption expanding, the club’s future could depend on how it balances legacy control with modern innovation.