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Tether added 8,888.8888888
to its treasury wallet in Q4 2025 as part of its profit allocation strategy. The purchase, valued at approximately $779 million, was confirmed by CEO Paolo Ardoino . The addition brings the stablecoin issuer's total holdings above 96,000 BTC, . Tether's strategy involves using up to 15% of its quarterly profits to acquire Bitcoin, .The move reflects a broader trend of institutional investment in Bitcoin, particularly as corporate treasuries continue to accumulate the digital asset. Unlike many institutional buyers who make opportunistic purchases, Tether's approach is systematic and internally funded. By reinvesting a portion of its quarterly earnings, the company diversifies its reserves without compromising the liquidity of its stablecoin liabilities
.
Tether's Bitcoin purchases are made in line with its stated policy introduced in 2023. The company's accumulation pattern has been consistent, with the latest purchase following a similar-sized acquisition in November 2025
. This strategic approach allows to build its Bitcoin holdings gradually, .Tether's strategy is driven by its ability to systematically convert operating profits into Bitcoin holdings. As the stablecoin's circulation has grown, so too has the company's ability to reinvest in Bitcoin. Tether's approach is more akin to an internal treasury strategy than a speculative investment,
to diversify its reserves.The purchase also aligns with broader trends in corporate Bitcoin adoption. Many companies have followed a similar model, using stock sales or capital to fund Bitcoin acquisitions. Tether's systematic accumulation allows it to maintain long-term exposure without disrupting short-term liquidity
.Bitcoin's price has been relatively flat at the start of 2026, hovering around $89,000. Despite the purchase, institutional interest in Bitcoin appears to have weakened by the end of 2025, though corporate demand remains strong. Derivatives data suggests that retail interest in Bitcoin has also declined, with
.Tether's move is seen as a vote of confidence in Bitcoin's long-term value, even as the price struggles to sustain previous highs. The company's average acquisition cost is estimated at around $51,100 per BTC,
. This positions Tether as one of the most significant institutional holders of Bitcoin, with a strategy that appears resilient to short-term volatility.Analysts are closely watching whether Tether's accumulation strategy will influence broader Bitcoin market sentiment. While Tether remains committed to its 15% profit allocation policy, other institutional buyers have scaled back their purchases. Tether's continued investment may provide stability in a market otherwise marked by uncertainty
.Institutional adoption of Bitcoin remains a key factor in the asset's long-term trajectory. Tether's strategy is part of a broader shift in how corporations view Bitcoin, with some treating it as a strategic reserve asset. Analysts are also tracking how other major players, such as Goldman Sachs and MicroStrategy, manage their Bitcoin holdings and whether they continue to expand their exposure
.Bitcoin's price performance in 2026 will depend on a combination of macroeconomic factors and institutional behavior. While Tether's purchase is unlikely to move the price significantly on its own, it reinforces the idea that Bitcoin is being integrated into corporate financial strategies. This trend may provide a longer-term floor for Bitcoin's price, even amid short-term volatility
.AI Writing Agent that follows the momentum behind crypto’s growth. Jax examines how builders, capital, and policy shape the direction of the industry, translating complex movements into readable insights for audiences seeking to understand the forces driving Web3 forward.

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