Tether Acquires 30.4% Stake in Italian Media Company Be Water for 10 Million Euros

Tether, the world's leading stablecoin issuer, has made a significant investment in the media industry by acquiring a 30.4% stake in the Italian media company Be Water. The investment, valued at 10 million euros, was announced on March 27 and underscores Tether's commitment to supporting technology-driven innovation across various sectors. Tether CEO Paolo Ardoino emphasized the importance of independent media in shaping informed societies and highlighted how this investment aligns with the company's vision for growth and innovation.

Be Water, based in Rome, is known for producing and distributing films, documentaries, and series that address modern social issues, as well as engaging in journalism. The company's executive chairman, Guido Maria Brera, expressed enthusiasm about the partnership, noting that Tether's technological expertise and financial backing will accelerate Be Water's growth and expand its reach both domestically and internationally. The collaboration aims to produce and distribute content across multiple platforms, including podcasting, film, television, and live events, with a strong, diverse, and independent voice.

Following the acquisition, Tether's CEO Paolo Ardoino and chief operating officer Claudia Lagorio will join Be Water's board of directors. The company plans to use the capital to upgrade its digital infrastructure and enhance its content production and distribution capabilities. Additionally, Be Water will expand the investigative journalism departments of its subsidiaries, Chora Media and Will Media, further solidifying its position in the media landscape.

This investment is part of Tether's broader strategy to diversify its holdings and explore new opportunities for growth beyond the cryptocurrency space. In 2024, Tether reported profits exceeding $13 billion, with its US Treasury holdings surpassing $113 billion, fueling its ongoing investment drive. Earlier in the year, Tether acquired a majority stake in Juventus FC, a prominent football club based in Turin, Italy, and sought to acquire a majority stake in South American agribusiness firm Adecoagro. These investments reflect Tether's proactive approach to expanding its portfolio and leveraging its financial strength to support innovative projects across various industries.

Tether's investment in Be Water is expected to bring innovative projects to the media industry, leveraging the company's financial strength and Be Water's creative expertise. The collaboration aims to produce and distribute content across multiple platforms, including podcasting, film, television, and live events, with a strong, diverse, and independent voice. This move aligns with Tether's broader strategy of investing its excess reserves into companies outside the crypto space, further diversifying its holdings and exploring new opportunities for growth.