Tesla's Cybertruck Was America' Best-Selling Vehicle Over $100,000 In July, According To KBB

A recent press release from The Kelley Blue Book (KBB) shows that Tesla's Cybertruck was the best-selling vehicle in the United States in July 2024 with a price tag of over $100,000. Given the polarized reputation of this all-electric pickup, this achievement is quite remarkable.

KBB pointed out that last month, the high sales volume of the high-priced full-size pickup raised the average transaction price (ATP) of the U.S. automotive industry. It turns out that full-size pickups are very popular in the U.S. market, accounting for 14% of U.S. car sales last month. The Ford F-Series and Chevrolet Silverado were the best-selling models in the United States in July, with the former's ATP exceeding $67,000 and the latter's exceeding $60,000.

KBB noted that in July of this year, two all-electric pickups in the U.S. market had transaction prices far exceeding $100,000, namely the GMC Hummer EV (ATP of $111,242) and the Tesla Cybertruck (ATP of $111,242). KBB's data shows that the Cybertruck is the best-selling model in the U.S. with a price above $100,000.

The average transaction price of the Cybertruck in July indicates that the Cybertruck AWD and Cyberbeast are equally popular among consumers. This is a good sign for this all-electric pickup, as it may indicate that even after the most basic Foundation Series version goes out of production, these two versions will maintain strong sales momentum.

KBB pointed out that overall, the high ATP of the Cybertruck may raise Tesla's average transaction price in July 2024.

KBB wrote: In July, Tesla ATPs were $59,593, up 11% from one year ago and at the highest point since February 2023. The success of the popular new Cybertruck is likely pulling Tesla prices higher, although the volume products, the Model 3 and Model Y, have seen prices rise consistently through the year. In July, the ATP for the Model Y was $52,055, up 5% from January, while the Model 3 was $53,878, up a remarkable 30% from January when Model 3 ATPs were $41,531. The Model Y and the Model 3 are the top-selling EVs in the US market.