Tesla Raises Cybertruck Price to $115k, Bundles Software and Perks

Tesla raises the price of its top-end Cyberbeast model by $15k, bundling additional software and perks. The new base price of $115k is almost three times the originally promised base price of $40k. The Cyberbeast has three motors, 11,000lbs towing capacity, and 0-60mph in 2.6 seconds. The price hike is part of Tesla's strategy to boost revenue amid falling sales and the loss of a significant revenue source.

Tesla has raised the price of its top-end Cyberbeast model by $15,000, bringing the new base price to $114,990. This significant price increase comes as Tesla aims to boost revenue amidst declining sales and the looming loss of a substantial federal EV credit. The Cyberbeast, which offers three motors, 11,000 lbs of towing capacity, and a 0-60 mph time of 2.6 seconds, now includes the Luxe Package, bundling features such as Supervised Full Self-Driving (FSD) and free Supercharging for life. This strategy is part of Tesla's broader effort to monetize its software ecosystem while maintaining brand desirability.

The price hike is a strategic move to counter the loss of the $7,500 EV tax credit, which no longer applies to the Cyberbeast due to its retail price exceeding $80,000. The decision to raise the price of the Cyberbeast, which is part of Tesla's Cybertruck lineup, comes despite the company facing challenges in selling its vehicles. As of March 2025, Tesla was sitting on over 10,000 unsold Cybertruck units, indicating significant inventory surpluses [1].

The Cyberbeast's new price point is nearly three times the originally promised base price of $40,000. This increase is designed to capture a premium market segment, but it also risks alienating price-sensitive buyers who might otherwise serve as a gateway to Tesla's ecosystem. To mitigate this, Tesla is reportedly launching a rear-wheel-drive (RWD) Cybertruck at $60,990, aiming to attract mainstream buyers [1].

The Cyberbeast's pricing strategy is a high-stakes gamble for Tesla. While the bundling model could cement the company's dominance in the luxury EV segment, it also exposes Tesla to risks from depreciation, inventory gluts, and competitive pressures. The company's ability to balance innovation with profitability in an increasingly competitive market will be tested by the Cyberbeast's performance.

For investors, the key takeaway is that Tesla's pricing strategy is a significant gamble. The Cyberbeast's bundling model could solidify Tesla's position in the luxury EV market, but it also presents risks from depreciation, inventory surpluses, and competitive pressures. A balanced approach, expanding the RWD variant's reach while refining the Cyberbeast's value proposition, may be necessary to sustain long-term profitability.

References:

[1] https://www.ainvest.com/news/tesla-cyberbeast-pricing-strategy-balancing-premium-features-long-term-demand-2508/
[2] https://stocktwits.com/news-articles/markets/equity/tesla-boosts-high-end-cybertruck-model-s-price-despite-sales-struggles/chsmMwMRd0a
[3] https://www.inkl.com/news/tesla-announces-surprise-price-hike-of-quickest-cybertruck-trim-amid-7-500-ev-credit-deadline-declining-sales