Protesters gathered outside Elon Musk's Tesla Diner in Los Angeles, targeting the new restaurant and its owner, Elon Musk. Protesters, part of the "Tesla Takedown" movement, have been demonstrating outside Tesla showrooms for months, objecting to Musk's role in reducing government spending. The group believes Musk funds fascism and has harmed people worldwide. Protest attendance has remained strong, with 40 protests planned across the US for the weekend.
Protesters gathered outside Elon Musk's newly opened Tesla Diner in Los Angeles, targeting the restaurant and its owner. The demonstration is part of the ongoing "Tesla Takedown" movement, which has been protesting outside Tesla showrooms for months. The protesters object to Musk's role in reducing government spending and his influence on American democracy. They believe Musk funds fascism and has negatively impacted people worldwide.
The Tesla Diner, located in West Hollywood, opened on Monday and has been attracting long lines of customers. However, the protesters argue that the diner's opening is a distraction from the real issues they are protesting against. The diner, which features electric vehicle-charging stations, has been described as a "retro-futuristic" restaurant with a 24-hour operation.
The protests have been ongoing for months, with the movement's attendance remaining strong. According to Joel Lava, who has helped organize these demonstrations, protest attendance peaked at the end of March and has continued to be a weekly staple. Lava estimates that as many as 75 demonstrators joined the diner protest on Saturday. The protests have also been planned for Tesla showrooms across the United States, with 40 events scheduled for the weekend.
During the protest, demonstrators waved picket signs and chanted slogans, drawing attention to their cause. The protest is part of a larger movement aimed at drawing attention to Musk's influence and actions. The movement has also sparked protests at Tesla dealerships worldwide.
The protests come as Tesla faces financial challenges. The company reported a drop in profit for the third quarter in a row, with earnings falling to $1.17 billion, or 33 cents per share, down from $1.4 billion, or 40 cents per share, during the same period last year. Tesla's auto revenue fell 16% from April to June, and overall revenue was down 12%. Sales of its best-selling Model Y and Model 3 fell 12% compared with a year ago, while sales of its more expensive models, including the Cybertruck, plunged 52%.
Shares of Tesla (TSLA) have been declining, falling 9% on Thursday and 4% on Friday, closing at $316.06. Since peaking at $479.86 on December 17, Tesla shares have plunged 34%.
Despite the protests and financial challenges, Musk remains optimistic about Tesla's future. He highlighted the company's ambitious plans for its robotaxi service and mass production of its humanoid robot, Optimus, during the company's second-quarter earnings call.
[1] https://timesofindia.indiatimes.com/technology/social/elon-musk-says-valuation-of-20-trillion-for-tesla-is-possible-but-/articleshow/122907384.cms
[2] https://kyma.com/news/california-news/2025/07/27/protesters-in-california-gather-outside-tesla-diner/
[3] https://www.cnn.com/2025/07/27/business/musk-tesla-diner-protest
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