Tesla Faces Unprecedented Brand Damage

Saturday, Apr 5, 2025 9:14 pm ET1min read

The effects of Tesla’s “unprecedented” brand damage have surprised even analysts at J.P. Morgan, who had already described the backlash against CEO Elon Musk as without equal in the history of the automotive industry. “Tesla’s 1Q sales and production report causes us to think that — if anything — we may have underestimated the degree of consumer reaction,” JPM analysts led by Ryan Brinkman said.

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