Tesla Diner Becomes a Hub for Fans of Elon Musk

The Tesla Diner in West Hollywood, California, has become a popular destination for fans of Elon Musk and his companies. The two-story restaurant, electric vehicle charging station, drive-in theater, and merchandise shop is a hub for Musk enthusiasts. Despite Tesla's struggles and Musk's involvement in politics, the diner remains a draw for fans, who can order food from their cars' touch screens and enjoy a drive-in movie experience.

The Tesla Diner in West Hollywood, California, has become a popular destination for fans of Elon Musk and his companies. This two-story restaurant, electric vehicle charging station, drive-in theater, and merchandise shop is a hub for Musk enthusiasts, drawing in a steady stream of visitors despite Tesla's recent struggles and Musk's involvement in politics.

Opened in July 2025, the Tesla Diner is designed to be an immersive experience for fans. The diner features a unique Jetsons-style aesthetic with rounded edges, curved counters, and oval booths, all in shades of chrome, white, and black. A spiral staircase leads to the "Skypad" rooftop, where Tesla and Optimus-branded merchandise is sold, including $35 Tesla gummy candies. The diner's opening weeks saw an Optimus robot serving popcorn on the Skypad, though it has since been out of service [1].

The Tesla Diner's innovative features include the ability to order food directly from one's car's touch screen and enjoy a drive-in movie experience. Tesla drivers can choose from 80 supercharger stations surrounding the diner, and the diner has become a popular spot for Tesla fan clubs and Cybertruck owners to gather. The diner also serves as a venue for Musk-related events, such as the annual "X Takeover" event in Silicon Valley [1].

Despite the diner's popularity, Tesla's recent struggles have not deterred its fans. Musk's political activities, including his former role in the Trump administration and his public stances on immigration and transgender issues, have drawn criticism and protests. However, many fans remain supportive of Musk and his companies, appreciating his innovative spirit and ability to ignore public opinion [1].

The diner's success comes amidst a challenging environment for Tesla. The company reported a 12% year-over-year drop in revenue in the second quarter of 2025, and Musk's association with the Trump administration has damaged the brand's reputation, particularly in Canada. The Canadian government's zero-emission vehicles rebate program effectively ended in January, negatively impacting Tesla's sales and the broader EV market [2].

In Canada, Tesla faces additional challenges, including tariffs and Musk's controversial statements about the country. Despite these hurdles, the Tesla Diner continues to thrive as a gathering place for Musk enthusiasts, showcasing the enduring appeal of Tesla's brand and Musk's vision.

References:
[1] https://www.cnn.com/2025/08/31/business/tesla-diner-elon-musk
[2] https://finance.yahoo.com/news/insiders-warn-no-win-scenario-004500401.html