Tema ETFs Surpasses $1bn AUM, Hires Key Executives for Growth

Tema ETFs has surpassed $1 billion in assets under management in just two years since launch, with over 90% of current AUM from institutional investors. The company has also hired Devan O'Dowd as Head of Distribution and Ceri Llewelyn as Director of Marketing. Tema's two most recent launches have raised over $700m AUM in less than eight months, with five out of six Tema funds currently holding over $60m AUM each.

Tema ETFs, a New York-based provider of innovative exchange traded funds (ETFs), has achieved a significant milestone by surpassing $1 billion in assets under management (AUM) in just two years since its launch [1]. This impressive growth was achieved with less than $5 million of initial seed AUM. The company has also announced the hiring of Devan O’Dowd as Head of Distribution and Ceri Llewelyn as Director of Marketing.

One of the key factors contributing to Tema's rapid growth is its strong institutional adoption. Over 90% of the current AUM originates from Registered Investment Advisors (RIA), Institutional Investors, Wirehouses, and Family Offices, reflecting the company's institutional-grade, fiduciary-focused ETF product offerings [1]. This highlights the trust and confidence that institutional investors have placed in Tema's innovative solutions.

Tema's two most recent launches, the Tema S&P 500 Historical Weight ETF Strategy ($DSPY) and the Tema Electrification ETF ($VOLT), have together raised over $700 million in AUM in less than eight months of 2025, with $4 million of combined initial seed AUM [1]. This demonstrates the strong momentum and investor demand for Tema's products.

Furthermore, five out of six Tema funds currently hold over $60 million in AUM each, while three funds have surpassed the $100 million mark. This broad growth across the platform underscores the diverse investor demand for Tema's offerings [1].

To capitalize on this momentum and accelerate growth, Tema has strengthened its leadership team with two key appointments. Devan O'Dowd, who joins from Global X ETFs, brings extensive experience in distribution, having served as Regional Director and Vice President of Distribution on the West Coast since 2016 [1]. Ceri Llewelyn, from Direxion ETFs, brings deep expertise in digital transformation and strategy, having previously led the Digital Transformation Program at State Street Global Advisors [1].

Maurits Pot, Founder and CEO of Tema ETFs, expressed his satisfaction with the company's performance and the potential of the new leadership team. "This early milestone would not have been possible without Tema’s team, backers, and innovative execution. I am personally most impressed by the performance of most Tema funds as corroborated by their interim Morningstar rankings. As we now look to accelerate growth and expand our innovative solutions, I believe Devan and Ceri’s prior growth experience strengthen Tema for this growth phase," said Pot [1].

References

[1] https://www.morningstar.com/news/business-wire/20250825347849/tema-surpasses-1bn-aum-two-years-after-launch-strengthens-team-with-key-growth-hires