TELUS's Philanthropic Focus: Strengthening Brand Value and Investment Narrative

TELUS is launching its second annual Friendly Future Sweepstakes, highlighting its philanthropic efforts and community engagement. While the initiative reinforces its brand value, it is unlikely to influence short-term drivers or address immediate risks like capital intensity and sustained competitive pricing pressure. The company's focus on expanding high-speed internet access and premium services maintains its competitive edge. TELUS' narrative projects CA$22.7 billion revenue and CA$1.5 billion earnings by 2028, requiring 3.6% yearly revenue growth and a CA$534 million earnings increase.