Telia's New Regional Leadership: Driving Growth and Simplification

Telia Company, a leading telecommunications provider in the Nordic and Baltic regions, has announced a series of regional leadership appointments aimed at driving growth and simplifying its operations. These appointments, effective February 1, 2025, include Holger Haljand as Senior Vice President, Head of Telia Finland, Giedrė Kaminskaitė-Salters as Senior Vice President, Head of Telia Baltics, and Ola Rembe as Senior Vice President, Head of Communications, Brand and Sustainability. These changes are expected to have a significant impact on the company's strategic priorities of Simplify, Innovate, and Grow.

Holger Haljand, currently Head of Telia Estonia, will take the helm of Telia Finland, replacing Heli Partanen. Haljand's appointment brings a wealth of experience and a proven track record of delivering growth, which is expected to strengthen Telia's position in the Finnish market. His business acumen and customer focus will be crucial in driving Telia's growth strategy in Finland.

Giedrė Kaminskaitė-Salters, the current Head of Telia Lithuania, will assume the role of Senior Vice President, Head of Telia Baltics, representing both Lithuania and Estonia. This appointment fosters collaboration and knowledge-sharing between the two countries, encouraging innovation and the development of new services tailored to the Baltic market. Kaminskaitė-Salters' expertise and drive have been key to Telia's success in the Baltic region, and her appointment to the Group Executive Management team is expected to make a significant contribution to the company's growth.

Ola Rembe, previously at Ericsson and Kekst CNC, will lead the newly merged Communications, Brand, and Sustainability functions. This merger aims to create a more cohesive and consistent message across all communication channels, improve brand recognition, and enhance Telia's commitment to sustainability. Rembe's experience and sector knowledge will be invaluable in driving these initiatives and strengthening Telia's brand and sustainability efforts.

These leadership changes are expected to bring several benefits to Telia, including streamlined communication, enhanced sustainability focus, cost savings, and stronger leadership. However, the company must also address potential challenges, such as integration efforts, loss of expertise, balancing multiple priorities, and managing stakeholder expectations.



In conclusion, Telia's new regional leadership appointments are expected to drive growth and simplification in the company's operations. By appointing experienced and capable executives, Telia aims to strengthen its position in key markets, foster innovation, and improve customer focus. These changes support the company's strategic priorities and position it for future growth in the competitive telecommunications landscape.