Telegram Declares War on WhatsApp with Content Creator Contest

Telegram founder Pavel Durov has declared war on WhatsApp, launching a content creation contest aimed at highlighting Telegram's superiority over its rival. In a post on his personal channel, Durov announced the first-ever content creator competition, encouraging participants to create viral videos that showcase how Telegram is always ahead of WhatsApp. Durov accused WhatsApp of launching a smear PR campaign against Telegram, prompting the need for a strong response. "We are no longer polite - the gloves are off, and we are ready for war," Durov stated.

Durov's announcement comes as a response to what he perceives as a smear campaign by WhatsApp. He believes that WhatsApp users are stuck with outdated features that were originally introduced by Telegram. To aid content creators, Durov provided a list of 30 key features that Telegram introduced first, which were later cloned by WhatsApp. He emphasized that this list is not exhaustive and that there are many more features enjoyed by Telegram users that are still nonexistent on WhatsApp. Durov expressed confidence that Telegram is far ahead of WhatsApp and is not worried about its competitor trying to catch up.

This move by Durov signals a shift in Telegram's strategy, moving from a more polite and reserved approach to a more aggressive stance against WhatsApp. By launching a content creation contest, Telegram aims to engage its user base and leverage their creativity to promote the platform's advantages. The contest not only serves as a marketing tool but also as a way to rally Telegram users behind the platform in the face of perceived attacks from WhatsApp.

Durov's bold statement and the launch of the content creation contest underscore Telegram's determination to maintain its position as a leading messaging platform. By highlighting the features that Telegram introduced first and that are still not available on WhatsApp, Durov aims to educate WhatsApp users about the benefits of switching to Telegram. This strategy could potentially attract new users to Telegram and strengthen its user base, further solidifying its competitive edge in the messaging app market.