Tegna Inc. and Kroenke have extended their broadcast deal for free over-the-air sports coverage. Tegna is a media company with 64 TV stations and 2 radio stations in 51 US markets. The company owns multicast networks, including True Crime Network, Twist, and Quest, and operates TEGNA Marketing Solutions for integrated sales and back-end fulfillment operations.
TEGNA Inc. (NYSE: TGNA) and Kroenke Sports & Entertainment have renewed their partnership for a second year, ensuring that 20 Denver Nuggets and 20 Colorado Avalanche games will be broadcast free over-the-air on Denver's 9NEWS and My20 stations. This move strengthens TEGNA's position in the Denver market and enhances its audience reach.
The agreement, which covers approximately 3.5 million people in the Denver metro area, includes 10 games simulcast on 9NEWS, with the remaining 30 games aired on My20. The broadcasts will be produced by Altitude Sports, featuring the same talent teams as last season. Additionally, all games will be available through the upgraded Altitude+ streaming service, accessible either as a TV Everywhere service for existing subscribers or direct-to-consumer for $199.99/year or $19.95/month
Altitude Sports Extends Partnership with TEGNA Stations 9NEWS, My20 for Second Consecutive Year, Bringing 20 Nuggets Games, 20 Avalanche Games Free to Denver Fans[1].
This renewal follows a successful first year, with viewership exceeding expectations and a positive community response. The deal provides TEGNA with exclusive over-the-air rights to these games, creating a competitive advantage and driving advertising revenue through guaranteed live audiences. The partnership also aligns with TEGNA's strategy to deliver valuable local sports content in a fragmented media landscape.
Kroenke Sports & Entertainment expressed enthusiasm about the extension, noting the overwhelming community response to last season's broadcasts. The company aims to ensure that fans can cheer on their favorite teams even when they can't be at the arena. Mark Cornetta, senior vice president of media operations at TEGNA, stated that the partnership's success last year exceeded expectations, and they are proud to continue providing Denver fans with free access to their beloved teams .
In addition to over-the-air broadcasts, Altitude+ will continue to offer these games to subscribers and direct-to-consumer customers. The service is available on various platforms, including iOS, Android, Apple TV, Android TV, Roku, and Amazon Fire Stick. This comprehensive coverage ensures that fans can stay connected to their favorite teams regardless of their viewing device .
This extension highlights TEGNA's commitment to delivering high-quality, local sports content to its audience. By strengthening its regional position, TEGNA can leverage the popularity of the Denver Nuggets and Colorado Avalanche to drive viewership and advertising revenue. As the media landscape continues to evolve, partnerships like this one become increasingly important for broadcasters seeking to maintain a strong presence in their markets.
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