Teads shares surge 40.8% premarket after expanding CTV HomeScreen partnership with Google TV to 500M+ devices globally.

Teads Holding Co. surged 40.80% in premarket trading following the announcement of a strategic partnership with Google TV to expand its connected TV (CTV) HomeScreen ad inventory globally. The collaboration enables brands to access premium high-attention placements on Google TV devices, reaching over 500 million unique TV devices across major markets like the U.S. and U.K. The news highlighted Teads Studio’s creative innovations, including 3D formats that enhanced campaign metrics for clients like Michelin (+7% brand favorability). With 4,000+ CTV HomeScreen campaigns activated since 2023 and partnerships with premium brands such as Cartier and Nestlé, the expansion underscores Teads’ growing influence in the CTV advertising sector, driving immediate investor optimism about its market reach and revenue potential.