Teads shares jump 32.24% intraday after expanding CTV HomeScreen inventory to 500M Google TV devices.

Teads surged 32.24% intraday after announcing a global partnership with Google TV to expand its CTV HomeScreen ad inventory to 500M+ devices. The collaboration provides brands with premium first-screen ad placements on Google TV, combining Teads’ creative formats with Google’s 400,000+ content library across 10,000+ apps. The company highlighted 4,000+ HomeScreen campaigns since 2023, including a Michelin case study showing +7% brand favorability and +6% consideration, demonstrating the effectiveness of premium CTV placements. This strategic move strengthens Teads’ position in the high-growth CTV advertising market, where premium inventory commands higher rates due to attention-grabbing potential. The partnership’s scale and proven campaign results likely drove investor optimism, aligning with the stock’s sharp intraday rally.