Teads Launches Connected Ads, Expands Branding Capabilities Across Publisher Environments.

Teads, an omnichannel outcomes platform, has launched Connected Ads, a branding solution that expands creative possibilities and engagement across premium publisher environments. The innovative solution features two complementary ad placements within the same publisher page, allowing advertisers to stand out with high-impact messaging or interactive elements. This format provides two sequential, high-attention opportunities for brands to build awareness.

Teads, a leading omnichannel outcomes platform, has launched Connected Ads, a novel branding solution aimed at enhancing creative possibilities and engagement across premium publisher environments. The platform's innovative offering features two complementary ad placements within the same publisher page, providing advertisers with high-impact messaging and interactive elements to stand out.

Connected Ads introduces a unified ad experience, with the first ad placement embedded within the article and the second appearing at the end of the page as users scroll. This sequential format offers brands two high-attention opportunities within a single content session, enabling them to build awareness and drive measurable outcomes on the open internet.

Remi Cackel, EVP of Global Demand Product at Teads, noted that the new ad experience allows brands to cut through the noise and tell impactful stories. The solution is fully rooted in Teads' creative excellence and is designed to achieve brandformance goals in one seamless experience, leveraging high-quality environments and user-first design.

Key benefits of Connected Ads include a premium open-web branding format that enables sequential storytelling and deeper engagement. The solution also offers high-attention placements that maximize impact without disrupting the user experience. Additionally, Connected Ads is an exclusive creative solution available only on the Teads platform, making it appealing to brands that value premium environments and innovation.

The beta launch of Connected Ads is currently live across leading publishers in Germany, France, Italy, Japan, the UK, and the US, and is being tested by several enterprise advertisers. Teads' ongoing commitment to innovation at the intersection of brand and performance outcomes is reflected in this new solution, which enables advertisers to capitalize on multiple stages of the marketing funnel within a single integrated solution.

References:
[1] https://www.globenewswire.com/news-release/2025/07/31/3124959/0/en/Teads-Unveils-Connected-Ads-A-New-Premium-Brand-and-Performance-Solution-for-the-Open-Internet.html