TDS Insider Sells $336,497 in Shares via SEC Filing

Telephone & Data Systems, a diversified telecom company, recently saw one of its insiders sell shares worth $336,497. The company provides wireless, broadband, video, and voice services through UScellular and TDS Telecom. The UScellular segment offers devices, accessories, and consumer electronics, while TDS Telecom provides broadband, video, and voice communications to small to mid-sized urban, suburban, and rural communities.

Telephone & Data Systems (TDS), a diversified telecommunications company, recently saw one of its insiders sell shares worth $336,497. The transaction, executed by Vicki L Villacrez, Executive Vice President & CFO and Director of TDS, was reported on August 18, 2025, through a Form 4 filing with the SEC [1].

Villacrez sold 26,334 common shares at an average price of $39.0171, totaling $1,027,476. Following the sale, Villacrez directly owns 454 common shares of the company. The transaction was conducted in multiple transactions at prices ranging from $39.00 to $39.145 [1].

TDS operates through its majority-owned subsidiary UScellular and wholly-owned TDS Telecom. UScellular offers devices, accessories, and consumer electronics, while TDS Telecom provides broadband, video, and voice communications to small to mid-sized urban, suburban, and rural communities. Despite the recent share sale, TDS reported revenues of $1.19 billion for Q2 2025, down 4.2% year on year, which exceeded analysts' expectations by 1.5%. However, the company missed analysts' EPS estimates, indicating a softer quarter overall [2].

The broader telecommunications sector has been facing challenges, including deflationary market conditions and intense competition from larger providers and hyperscalers. While TDS has shown progress in its strategic priorities, the company's stock has remained flat since reporting the Q2 earnings [2].

As of July 2, 2025, TDS is trading at $39.07, reflecting the market's assessment of the company's recent performance and future prospects [2].

References:
[1] https://www.tradingview.com/news/tradingview:98eda40ed0166:0-telephone-data-systems-executive-sells-over-1-million-in-shares/
[2] https://stockstory.org/us/stocks/nyse/tds/news/earnings/q2-earnings-highlights-telephone-and-data-systems-nysetds-vs-the-rest-of-the-terrestrial-telecommunication-services-stocks