TD Direct Investing has once again secured the top spot in The Globe and Mail's annual Digital Brokerage Ranking, marking its third consecutive year at the helm. This impressive feat is a testament to the company's unwavering commitment to innovation, exceptional client experience, and comprehensive educational resources. Let's delve into the key factors that have contributed to TD Direct Investing's sustained success.
Real-time partial share trading: TD Direct Investing was the first bank-owned brokerage in Canada to introduce real-time partial share trading, enabling clients to start investing with any amount and providing greater flexibility in placing trades. This feature has been a game-changer for investors, making it easier than ever to build a diversified portfolio (Source: CNW, Feb. 15, 2025).
TD Easy Trade™ mobile app: The TD Easy Trade™ app offers clients 50 free trades per year and unlimited commission-free TD exchange-traded funds (ETFs), making it an attractive option for investors seeking a simple, streamlined mobile trading experience. This app has been recognized for its ease of use and accessibility, contributing to TD Direct Investing's top ranking (Source: CNW, Feb. 14, 2025).
First Home Savings Account (FHSA): TD Direct Investing introduced the FHSA account through TD Easy Trade™, giving first-time homebuyers a new way to start investing for their first home. This feature demonstrates the company's commitment to innovation and catering to the needs of its clients (Source: CNW, Feb. 14, 2025).
Enhanced funding capabilities: TD Direct Investing made it easier for clients to fund their accounts by offering real-time transfers from other financial institutions, setting up recurring deposits and contributions online, and enabling cash balance transfers between different TD accounts. These enhancements have improved the client experience and contributed to the company's top ranking (Source: CNW, Feb. 13, 2023).
MoneyTalk Live: TD Direct Investing launched MoneyTalk Live, an industry-leading daily interactive investing news program broadcast exclusively on WebBroker. This feature provides clients with valuable insights and market information, contributing to the company's strong research and tools offerings (Source: CNW, Feb. 13, 2023).
Expanded educational resources: TD Direct Investing has expanded the breadth of its educational courses and videos, introducing curated learning paths to support all levels of client sophistication. This commitment to investor education has helped the company maintain its top ranking (Source: CNW, Feb. 13, 2023).
TD Direct Investing's commitment to innovation, exceptional client experience, and comprehensive educational resources has enabled it to maintain its leading position in the industry. By offering real-time partial share trading, a user-friendly mobile app, enhanced funding capabilities, MoneyTalk Live, and expanded educational resources, TD Direct Investing continues to set the bar for online brokerages in Canada. As the company looks ahead, it is poised to build on its success and continue to deliver unparalleled value to its clients.
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