TCOM Latest Report

Performance Review

Trip.Com (stock code: TCOM) recorded an operating revenue of US$12.744 billion as of December 31, 2024, up 23.43% from US$10.325 billion as of December 31, 2023. This growth indicates a significant improvement in the company's operating revenue, reflecting the recovery of the tourism industry and the effectiveness of its market strategy.

Key Data in the Financial Report

1. Trip.Com's operating revenue grew by 23.43% year-on-year, indicating strong market demand and business expansion.

2. In 2024, Trip.Com strengthened its marketing efforts in overseas markets, enhancing its market competitiveness.

3. Trip.Com's AI-based "route planning" service and "worry-free rental one-price" car rental service further enriched its product line and improved customer satisfaction.

4. Policy promotion and consumer confidence recovery are the main driving factors for the tourism industry's recovery, benefiting Trip.Com.

Peer Comparison

1. Industry-wide analysis: The tourism industry as a whole experienced a rapid recovery in 2024, especially with the increased demand for domestic and international travel, with companies in the industry generally reporting revenue growth. This trend reflects the recovery of consumer confidence and the relaxation of travel restrictions, driving business growth for the industry as a whole.

2. Peer evaluation analysis: Compared with other companies in the same industry, Trip.Com's operating revenue growth in 2024 performed well. Although other competitors also benefited from the industry recovery, Trip.Com's market share and user base expansion made it stand out in terms of revenue growth, demonstrating its competitiveness in the market.

Summary

Trip.Com's revenue growth in 2024 was mainly driven by the improvement in market demand, business expansion, and effective marketing strategies. Meanwhile, the overall recovery of the industry provided a good external environment for the company. Trip.Com actively launched new products and services, further enhancing its market competitiveness.

Opportunities

1. Continuing to expand overseas markets can help Trip.Com gain new customer groups and revenue sources.

2. Service innovation based on AI may attract more users and enhance customer experience and brand loyalty.

3. Actively responding to policy promotion, Trip.Com can take advantage of the opportunities brought by market recovery to further improve its operating revenue.

Risks

1. Intensified industry competition may affect Trip.Com's market share and profit margins.

2. Economic fluctuations and changes in consumer confidence may affect travel demand and, in turn, the company's performance.

3. Changes in policies or the reimposition of travel restrictions may negatively affect the industry's recovery.