TCL Electronics Soars to New Heights in Q1 2025: The Mini LED Revolution Fuels Dominance

TCL Electronics (01070.HK) has delivered a stellar performance in the first quarter of 2025, defying market expectations with robust global TV shipment and revenue growth. Driven by its focus on large-screen innovations, Mini LED technology, and strategic regional expansion, the company is positioning itself as a leader in the evolving consumer electronics landscape. Let’s dissect the numbers behind this triumph and assess its investment potential.

Shipment Surge: Large-Screen and Mini LED Dominance

TCL’s Q1 2025 global TV shipments hit 6.51 million units, a 11.4% year-on-year (YoY) increase, with large-screen TVs (65-inch+) leading the charge. Shipments of 65-inch+ TVs rose 33% YoY, accounting for 27.7% of total shipments, while 75-inch+ models surged 41.6% YoY, representing 13.7% of shipments. The average screen size expanded to 53.4 inches, up 1.9 inches from Q1 2024—a clear indicator of shifting consumer preferences toward premium, immersive viewing experiences.

The real star, however, is Mini LED technology. Shipments of Mini LED TVs skyrocketed 232.9% YoY to 0.55 million units, capturing 8.8% of global shipments (up from 3.0% in 2024). In China, Mini LED’s domestic share soared to 17.6%, propelled by the CrystGlow WHVA Panel and All-domain Halo Control Technology. This tech-driven growth isn’t just about volume—it’s about commanding higher margins.

Revenue Growth: Pricing Power and Market Share

Revenue growth outpaced shipments, rising 22.3% YoY globally, thanks to a 22.2% YoY increase in average selling prices (ASPs) in China and a strategic shift toward mid-to-high-end products. In China, sales revenue jumped 35.4% YoY, while international revenue grew 17.2%—a testament to TCL’s ability to monetize its premium offerings across regions.

The company’s PRC market dominance is striking: it holds 23.1% retail sales revenue share and 22.1% sales volume share, securing a top-two position in both metrics. Meanwhile, in international markets, TCL’s branding as a Worldwide Olympic Partner (announced Feb 2025) is amplifying its global reach, particularly in Europe and emerging markets.

Regional Breakdown: Europe Shines, North America Adjusts

• Europe: TCL-branded TV shipments grew 15.8% YoY, with 75-inch+ models surging 74.4%. The brand now ranks top two in France, Poland, Sweden, and third in Spain and Greece.
• Emerging Markets: Shipments rose 18.8% YoY, fueled by 100.5% growth in 75-inch+ TVs. TCL leads in Australia and the Philippines and holds top-two positions in Brazil, Pakistan, and Saudi Arabia.
• North America: Despite a 3.8% YoY dip in total shipments due to channel recalibration, 75-inch+ shipments jumped 79.3%, signaling a strategic pivot toward high-margin large screens.

Why Investors Should Take Note

1. Technological Edge: Mini LED and QLED advancements give TCL a first-mover advantage in premium TV segments. With Mini LED’s global share doubling year-on-year, this is a scalable growth engine.
2. Structural Shifts: The shift to large-screen TVs isn’t a fad—it’s a secular trend driven by rising disposable incomes and home entertainment demand. TCL’s ASPs and margins will benefit disproportionately.
3. Brand Momentum: The Olympic partnership and regional channel optimization are strengthening TCL’s global brand equity, which could translate to long-term loyalty and pricing power.

Risks and Considerations

• Supply Chain Volatility: Component costs and logistics could pressure margins if global trade tensions escalate.
• Competitor Pushback: Major rivals like Samsung and LG may accelerate their own large-screen and Mini LED strategies, intensifying competition.
• North American Uncertainties: The channel recalibration in the U.S. market requires careful execution to avoid prolonged shipment declines.

Conclusion: A Strong Buy with Catalysts Ahead

TCL Electronics’ Q1 results are a masterclass in executing a premium product strategy. With Mini LED shipments exploding, large-screen adoption accelerating, and regional markets (especially Europe and Asia) firing on all cylinders, the company is well-positioned to sustain growth.

The data speaks clearly:
- Revenue growth (22.3% YoY) outpaces shipment growth, signaling margin expansion.
- Mini LED’s global share (8.8% → 17.6% in PRC) highlights its disruptive potential.
- Market share leadership in critical regions ensures a moat against competitors.

TCL’s Olympic branding and tech leadership are catalysts for further upside. Investors should monitor ASP trends and Mini LED adoption rates as key metrics. With a 12-month stock price trajectory likely buoyed by these fundamentals, TCL Electronics remains a compelling play in the consumer electronics sector.