Taylor Morrison CEO Sheryl Palmer Named on 2025 CNBC Changemakers List
Generated by AI AgentWesley Park
Monday, Feb 24, 2025 6:15 am ET1min read
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CNBC has named Sheryl Palmer, the CEO of Taylor Morrison Home Corporation, as one of the 2025 Changemakers: Women Transforming Business. This annual list recognizes 50 women leaders who have made significant impacts on the business world. Palmer is the only female CEO leading a publicly traded homebuilder since 2013 and has led Taylor Morrison to become one of the largest public homebuilders in the United States.
Under Palmer's leadership, Taylor Morrison has expanded its market footprint and product position, serving a broad range of customers in the entry-level, first and second move-up, and resort lifestyle segments across the country. The company has a dynamic and flexible operating strategy that allows it to best serve each segment and respond quickly to market conditions community by community to maximize its performance.
Palmer has led Taylor Morrison to achieve record levels of profitability and operational performance, including a 30% year-over-year increase in net sales orders in the fourth quarter of 2024 and a 19% decrease in home closings revenue in the same period. The company has also expanded its land portfolio, investing $1.8 billion in land acquisition in 2023 and planning to invest $2.3 billion to $2.5 billion in 2024.
Palmer's leadership style has contributed to Taylor Morrison's consistent growth and profitability. She has focused on strategic growth and diversification, emphasizing operational efficiency, and being adaptable and flexible in response to market changes. Palmer has also prioritized sustainability and ESG initiatives, fostering a diverse and inclusive culture within the company.
Taylor Morrison's success under Palmer's leadership demonstrates the importance of strategic focus, adaptability, and a commitment to sustainability and diversity in the homebuilding industry. As the company continues to grow and expand its market share, investors can expect to see more innovative and sustainable practices from Taylor Morrison.

CNBC has named Sheryl Palmer, the CEO of Taylor Morrison Home Corporation, as one of the 2025 Changemakers: Women Transforming Business. This annual list recognizes 50 women leaders who have made significant impacts on the business world. Palmer is the only female CEO leading a publicly traded homebuilder since 2013 and has led Taylor Morrison to become one of the largest public homebuilders in the United States.
Under Palmer's leadership, Taylor Morrison has expanded its market footprint and product position, serving a broad range of customers in the entry-level, first and second move-up, and resort lifestyle segments across the country. The company has a dynamic and flexible operating strategy that allows it to best serve each segment and respond quickly to market conditions community by community to maximize its performance.
Palmer has led Taylor Morrison to achieve record levels of profitability and operational performance, including a 30% year-over-year increase in net sales orders in the fourth quarter of 2024 and a 19% decrease in home closings revenue in the same period. The company has also expanded its land portfolio, investing $1.8 billion in land acquisition in 2023 and planning to invest $2.3 billion to $2.5 billion in 2024.
Palmer's leadership style has contributed to Taylor Morrison's consistent growth and profitability. She has focused on strategic growth and diversification, emphasizing operational efficiency, and being adaptable and flexible in response to market changes. Palmer has also prioritized sustainability and ESG initiatives, fostering a diverse and inclusive culture within the company.
Taylor Morrison's success under Palmer's leadership demonstrates the importance of strategic focus, adaptability, and a commitment to sustainability and diversity in the homebuilding industry. As the company continues to grow and expand its market share, investors can expect to see more innovative and sustainable practices from Taylor Morrison.
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