Target's Wellness Expansion: 2,000 New Items, Half Under $10

Target Corporation (NYSE: TGT) is doubling down on its commitment to wellness, announcing plans to introduce more than 2,000 new items across multiple categories in 2025. With over half of these new items priced under $10, Target is making wellness products more accessible and affordable for a broader range of consumers. The expansion is part of the retailer's strategy to take an integrated approach to wellbeing and infuse it throughout its assortment, allowing consumers to create personalized wellness regimens.

Target's expanded wellness assortment includes emerging and only-at-Target brands and partnerships, helping consumers discover new categories like functional beverages, hair health, and wellness technology. Some of the new and/or exclusive products and brands consumers will find at Target in 2025 include functional and non-alcoholic beverages like strawberry flavored Bloom colostrum & collagen and poppi prebiotic cream soda, as well as non-alcoholic beverages like Bero, a premium non-alcoholic beer brand co-founded by actor Tom Holland.

Target is also expanding its beauty and health self-care offerings, with exclusive products like Ashley Tisdale's Being Frenshe hair wellness line and Blake Lively's Blake Brown hair care brand. Additionally, Target is introducing new men's wellness products, such as Dr. Squatch body care and new products from Dwayne "The Rock" Johnson's Papatui men's care line, as well as a new men's fragrance from clean, vegan brand Fin'ery.

Target's wellness expansion also includes nutrition and gut health products, with new all-in-one nutrition shake flavors from Ka'Chava and a high protein shake from up&up. Target will also introduce three wellness discovery kits (wellness, kids, and fitness) that will allow consumers to try out the latest in self-care. Target's food and beverage brand Good & Gather will expand with more than 250 new items aligned with consumers' focus on wellness.

Target's wellness technology offerings will include more than 140 new items, including seven exclusive, innovative infrared products like SLF's red light therapy LED Face Mask and Therabody's SmartGoggles sleep technology, and the latest Oura Ring. Target is also introducing a new, exclusive 80-piece apparel and accessories collection from Blogilates by Cassey Ho, all priced under $40, and new Auden pajamas with HeiQ Smart Temp TM dynamic cooling treated fabric starting at just $10, which consumers can pair with new Casaluna bedding for a relaxing night of sleep.

Target's wellness expansion strategy aligns with evolving consumer preferences and market trends, as consumers seek out newness and innovation in wellness products. By offering a wide range of affordable wellness products, Target is making it easier for consumers to discover newness at every stage of their wellness journeys. With over half of the new items priced under $10, Target is making wellness products accessible to a broader range of consumers, allowing them to take care of themselves and their families without breaking the bank.



Target's wellness expansion is part of the retailer's broader strategy to take an integrated approach to wellbeing and infuse it throughout its assortment. By offering a wide range of wellness products at affordable prices, Target is making it easier for consumers to find everything they need to support their wellness journeys. With more than 600 only-at-Target wellness products, including functional beverages, hair health, and wellness technology, Target is helping consumers discover newness at every stage of their wellness journeys.

Target's wellness expansion is part of the retailer's broader strategy to take an integrated approach to wellbeing and infuse it throughout its assortment. By offering a wide range of wellness products at affordable prices, Target is making it easier for consumers to find everything they need to support their wellness journeys. With more than 600 only-at-Target wellness products, including functional beverages, hair health, and wellness technology, Target is helping consumers discover newness at every stage of their wellness journeys.

In conclusion, Target's wellness expansion strategy aligns with evolving consumer preferences and market trends, as consumers seek out newness and innovation in wellness products. By offering a wide range of affordable wellness products, Target is making it easier for consumers to discover newness at every stage of their wellness journeys. With over half of the new items priced under $10, Target is making wellness products accessible to a broader range of consumers, allowing them to take care of themselves and their families without breaking the bank. Target's wellness expansion is part of the retailer's broader strategy to take an integrated approach to wellbeing and infuse it throughout its assortment, helping consumers discover newness at every stage of their wellness journeys.