Target's Wellness Push: Over 50% Of New Items Priced Under $10

Target Corporation (NYSE: TGT) is doubling down on its commitment to wellness, with plans to introduce more than 2,000 new items across multiple categories in 2025. The retailer's wellness assortment expansion is part of its strategy to take an integrated approach to wellbeing and infuse it throughout its assortment, so consumers can create a personalized regimen that helps them feel their best. Over half of the new items will be priced under $10, making wellness products more accessible and affordable to a broader range of consumers.

Target's expanded wellness assortment will include emerging and only-at-Target brands and partnerships, helping consumers discover new categories like functional beverages, hair health, and wellness technology. Some of the new and/or exclusive products and brands consumers will find at Target in 2025 include functional beverages like strawberry flavored Bloom colostrum & collagen and poppi prebiotic cream soda, as well as non-alcoholic beverages like BERO, a new premium non-alcoholic beer brand co-founded by actor Tom Holland.

Target is also expanding its beauty and health self-care offerings with new haircare lines from Being Frenshe, founded by Ashley Tisdale, and Blake Brown haircare from founder Blake Lively. Additionally, consumers will discover wellness gummies from Kourtney Kardashian Barker's Lemme brand, as well as newness through brands like Daise body care and a limited-edition collection from Native, Native x Jarritos.

Target is enhancing its men's wellness assortment with products from Dr. Squatch body care, new products from Dwayne "The Rock" Johnson's Papatui men's care line, and a new men's fragrance from clean, vegan brand Fin'ery. The retailer is also introducing new all-in-one nutrition shake flavors from Ka'Chava and a high protein shake from up&up, as well as three wellness discovery kits that will let consumers try out the latest in self-care.

Target's wellness technology category will feature more than 140 new items, including seven exclusive, innovative infrared products like SLF's red light therapy LED Face Mask and Therabody's SmartGoggles sleep technology, and the latest Oura Ring. The retailer is also introducing a new, exclusive 80-piece apparel and accessories collection from Blogilates by Cassey Ho, all $40 and under, as well as new Auden pajamas with HeiQ Smart Temp TM dynamic cooling treated fabric starting at just $10.

Target's wellness expansion strategy aligns with evolving consumer preferences, as consumers increasingly prioritize self-care and personal well-being. By offering a wide range of affordable wellness products, Target is making it easier for consumers to create personalized wellness regimens without breaking the bank. The retailer's exclusive partnerships and brands also help differentiate it from competitors, providing consumers with unique and innovative products they cannot find elsewhere.

Target's pricing strategy for wellness products is focused on affordability, with over half of the new items under $10. This approach is part of the retailer's commitment to making wellness products accessible to a wider range of consumers. By offering a broad range of wellness products at competitive prices, Target aims to help consumers create personalized wellness regimens without breaking the bank.

In conclusion, Target's wellness expansion strategy effectively aligns with evolving consumer preferences by offering a wide range of affordable wellness products that cater to various aspects of personal well-being. The retailer's exclusive partnerships and brands also help differentiate it from competitors, providing consumers with unique and innovative products they cannot find elsewhere. Target's pricing strategy for wellness products is focused on affordability, with over half of the new items under $10, making wellness products more accessible and affordable to a broader range of consumers.