Target and Netflix Partner for "Stranger Things" Product Collection and In-Store Experience

Target and Netflix are partnering to celebrate the fifth and final season of "Stranger Things." Over 150 new items inspired by the show will be available starting Oct. 5, including apparel, accessories, food and beverages, home decor, collectibles, and more. Target will debut a dedicated shopping destination for fans, featuring exclusive products and in-store activations with 1980s nostalgia.

Target Corporation (NYSE: TGT) and Netflix have announced a strategic partnership to celebrate the highly anticipated fifth and final season of "Stranger Things." Beginning October 5, Target will debut a dedicated shopping destination for fans, offering over 150 new items inspired by the show, including apparel, accessories, food and beverages, home decor, collectibles, and more. This collaboration aims to provide an immersive fan experience, blending nostalgic elements with exclusive products Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[1].

The partnership will feature exclusive products from brands such as Funko, Mattel, Gatorade, and Squishmallows, as well as unique items like a Demogorgon-shaped popcorn bucket and Walkie Talkie phone cases. Target's national marketing campaign will also include in-store activations and digital moments that transport fans into the world of Hawkins, Indiana, and the infamous Upside Down Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[1].

Target will host a dedicated in-store and online shopping destination, designed to bring the series to life through themed displays and must-have product drops. The "Stranger Things" in-store and online destinations will evolve throughout the season to keep fans engaged, mirroring the show's release schedule Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[1].

The fifth and final season of "Stranger Things" will debut in three volumes on Netflix this fall, with four episodes on November 26, three episodes on Christmas Day, and the finale on New Year's Eve. Each volume releases at 5 p.m. PST Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[1].

The collaboration marks a continuation of Target's legacy of trendy collaborations and offers fans an exclusive shopping experience filled with authentic products and surprises. This partnership not only celebrates the show's cultural significance but also aims to drive foot traffic and engagement for Target stores Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[1].