Target’s 265th-Ranked $470M Volume Day Defies Retailer’s Digital Push to Boost GMV to $5 Billion by 2030

On July 30, 2025, Target (TGT) closed with a 1.00% decline, trading at a volume of $0.47 billion, ranking 265th in market activity. The retailer is pivoting its focus to the Target Plus digital marketplace, a third-party platform aimed at expanding gross merchandise volume (GMV) to $5 billion by 2030. This initiative is positioned as a critical component of Target’s digital transformation strategy, targeting growth in home and apparel categories through a broader product selection and partnerships. Recent data shows Target Plus achieved over 20% GMV growth in the last reported quarter, alongside significant increases in online traffic and conversion rates.

Target’s strategic bet on Target Plus reflects its response to declining discretionary category performance and shifting consumer behavior. The platform’s integration with high-margin assets like Roundel, its advertising business, and Shipt-powered fulfillment infrastructure underscores its potential to drive engagement and market share without the inventory risks of traditional retail. While the initiative is ambitious, the platform’s strong quarterly momentum suggests it could become a key revenue driver in the coming years. Analysts highlight that the company’s broader digital ecosystem is central to its long-term competitiveness in an evolving retail landscape.

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