Tapestry Shares Surge on Analyst Upgrades and Strategic Brand Divestiture Trading Volume Hits 256th in Market Activity

On August 12, 2025, Tapestry (TPR) rose 2.69% with a trading volume of $0.42 billion, ranking 256th in market activity. The stock’s recent momentum stems from analyst upgrades and strategic corporate moves. Telsey Advisory Group and Evercore ISI raised price targets to $125 and $130, respectively, citing optimism ahead of TPR’s August 14 earnings report. These upgrades followed the company’s raised full-year guidance and strong prior-quarter performance.

Earlier, Tapestry completed the sale of its Stuart Weitzman brand to Caleres, a decision analysts view as a strategic shift to focus on core brands Coach and Kate Spade. The divestiture aligns with broader consumer stock rallies, fueled by weak U.S. jobs data and expectations of potential Federal Reserve rate cuts. Institutional investors also showed interest, with entities like Westfield Capital Management and LSV Asset Management acquiring stakes in TPR shares.

Historical data suggests TPR often sees post-earnings gains, with 74% of past reports triggering positive one-day returns averaging 4.0%. However, Bank of America recently downgraded the stock to “neutral,” citing valuation concerns after a 66% year-to-date advance. Despite this, the stock remains near its 52-week high of $112.15, reflecting sustained investor confidence in its luxury market positioning.

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