B.A.A. Takes a Giant Leap Towards Sustainability

Ladies and gentlemen, BUY INTO THIS! The Boston Athletic Association (B.A.A.) has just released its first sustainability report, and it's a game-changer! This isn't just about running marathons anymore; it's about running towards a more efficient, sustainable future. Let me break it down for you!



First things first, the B.A.A. has teamed up with Schneider Electric, the digital transformation gurus of energy management and automation. This partnership is a match made in heaven, folks! Schneider Electric is bringing its A-game to help the B.A.A. reduce its environmental impact and create safe, community-oriented athletic events that promote healthy lifestyles. This is a no-brainer!

Now, let's talk about the nitty-gritty. The B.A.A. has calculated its scope 1, 2, and 3 greenhouse gas emissions for the baseline year 2023 and set a climate target for 2030. That's right, folks! They're not just talking the talk; they're walking the walk. And get this—they diverted 79% of waste at the 2024 Boston Marathon! That's more than 20 tons of clothing and 600 pairs of sneakers donated to local organizations. BOOM! That's what I'm talking about!

But it's not just about the environment. The B.A.A. is also making a huge impact on the community. They engaged more than 9,000 volunteers at the 2024 Boston Marathon and celebrated 27 volunteers with more than 30 years of service. That's community engagement at its finest! And let's not forget the charitable impact—the B.A.A. raised $45.7 million by 168 nonprofit organizations in 2024 through the Bank of America Boston Marathon Official Charity Program. That's a whopping $71.9 million in total charitable impact from the 2024 Boston Marathon presented by Bank of America and generated $500.9 million in economic activity at the state and local level. Are you kidding me? That's insane!

Now, you might be thinking, "This all sounds great, but what about the challenges?" Well, let me tell you, there are always challenges when you're making big moves. But the B.A.A. and Schneider Electric are up for the task. They're committed to setting and achieving climate goals, waste management initiatives, community engagement, and economic and charitable impact. They're not just talking about sustainability; they're living it!

So, what's the bottom line? The B.A.A. is taking a giant leap towards sustainability, and you need to pay attention! This is a game-changer, folks. The B.A.A. is setting the standard for sustainability in the athletic world, and it's only going to get better from here. So, stay tuned, and get ready to see the B.A.A. run towards a more efficient, sustainable future. This is a no-brainer!