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Tahini’s Restaurants, a prominent food chain in Canada, has adopted a Bitcoin reserve strategy, led by its co-founder Omar Hamam. The company has allocated over 70% of its reserves to Bitcoin, a move aimed at combating inflation and enhancing financial stability. This strategy was inspired by MicroStrategy's approach and reflects a broader trend among businesses using Bitcoin as a treasury asset.
Founded by Omar and Aly Hamam in 2012, Tahini’s Restaurants operates 62 locations across Canada. The decision to pivot to Bitcoin for treasury management was made in 2020, marking a significant shift in the company's financial strategy. The investment in Bitcoin was internally funded, highlighting the company's commitment to leveraging digital currencies for financial resilience.
Omar Hamam emphasized the positive impact of this strategy, stating that it has provided a comfortable financial position for the business. The integration of Bitcoin into Tahini’s operations has not only bolstered its financial robustness but also aligned with current financial trends. The company's decision to introduce Bitcoin ATMs further underscores its commitment to digital currencies.
Tahini’s Bitcoin integration has ensured liquidity and has been smoothly incorporated into its business model without any reported regulatory or compliance issues. This move is part of a growing trend among businesses that are embracing Bitcoin as a corporate asset, often associated with financial resilience and increased market visibility. Tahini’s case may inspire similar businesses to consider digital assets for their treasury strategies, reflecting a broader acceptance of Bitcoin in the corporate world.

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