Taboola.com Soars 6.54% on Strong Q2 Earnings

Taboola.com rose 6.54% in pre-market trading on August 6, 2025, following the release of its strong Q2 2025 financial results. The company reported an 8.7% increase in revenue, driven by growth in its Scaled Advertisers and Taboola News segments. The company's gross profit increased by 18.2%, and its Adjusted EBITDA grew by 21.3%.

Taboola's strong performance in Q2 2025 led the company to raise its full-year 2025 guidance. The company now expects annual revenue between $1.86 billion and $1.89 billion, up from its previous forecast. The company also expanded its share repurchase program, buying back nearly 12% of its shares in the first half of the year. Taboola's CEO, Adam Singolda, attributed the strong performance to the company's new performance advertising platform, Realize, which has shown early traction.

Taboola's strong Q2 results were driven by broad-based growth, including growth in its existing Native business and strong contributions from Taboola News and Bidded Supply. The company's gross profit was primarily driven by growth in advertising spend and a mix shift to higher margin digital property partners. Taboola's Adjusted EBITDA growth was primarily driven by ad spend growth and continued cost discipline. The company's cash flow generated by operating activities and free cash flow were primarily due to strong collections, lower publisher prepayments, and continued cost discipline.