"Taboola's Decade of Dominance: Expanding Across Microsoft's Empire!"

Ladies and gentlemen, buckle up! We're diving into the world of digital advertising, where Taboola has just hit a monumental milestone. TEN YEARS! That's right, folks, Taboola has been serving ads on Microsoft properties for a decade, and they're not slowing down. In fact, they're accelerating, expanding their reach to include Microsoft's productivity suite, including Outlook Mail and Office 365. This is a game-changer, and you need to pay attention!



First, let's talk about the power of this partnership. Taboola has been serving ads on Microsoft's digital properties, including MSN, Microsoft Edge, and Windows experiences. That's a reach of nearly 600 million daily active users! Can you believe it? This is a brand-safe environment, and advertisers are loving it. But Taboola isn't stopping there. They're expanding their advertising services to Microsoft's productivity suite, including Outlook Mail and Office 365. This is a strategic move that will give advertisers even more access to trusted, premium destinations.

Now, let's talk about the strategic advantages of this expansion. Taboola's AI-powered technology is driving monetization and user engagement across Microsoft's digital properties and apps. This technology is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement. Advertisers can connect with nearly 600 million daily active users in brand-safe environments. This is a no-brainer! Taboola is giving advertisers access to a vast audience, enhancing its value proposition.

But that's not all, folks! Taboola's collaboration with Microsoft has been established for the long term, focusing on Taboola's ability to help Microsoft provide richer experiences on its immensely popular digital properties. This long-term partnership indicates a sustained effort to improve user experiences, which in turn drives higher engagement and monetization. Taboola's AI-powered technology enables advertisers to connect with users across various Microsoft properties, including Outlook Mail and Office 365, which are among the world's most used apps. This expansion allows advertisers to reach users in different parts of their day, increasing the likelihood of engagement and monetization.



Now, let's talk about the numbers. Taboola's revenue increase to $1.77 billion for the year, up from $1.44 billion in 2023, and a gross profit of $534.2 million, reflecting a substantial improvement from the previous year. The company also reported a net income of $33.1 million for the fourth quarter, a significant turnaround from the break-even point in the same period last year. Additionally, Taboola’s adjusted EBITDA nearly doubled, reaching $200.9 million for the year. These numbers speak for themselves, folks! Taboola is on fire, and this expansion into Microsoft's productivity suite is just the beginning.

So, what does this mean for you? It means that Taboola is a company to watch. They're expanding their reach, driving growth, and providing advertisers with access to a vast audience. This is a no-brainer, folks! You need to pay attention to Taboola. They're a company on the rise, and this expansion into Microsoft's productivity suite is just the beginning. So, do this! Get in on the action, and watch Taboola continue to dominate the digital advertising landscape. This is a company that's on fire, and you don't want to miss out!