Versus Systems shares surge 19.42% premarket after partnering with LiftMedia to integrate engagement tech into DOOH network reaching 2.65 million daily users.

Versus Systems (NASDAQ: VS) surged 19.42% in premarket trading following the announcement of a definitive agreement with LiftMedia to integrate its interactive engagement technology across the latter’s Digital Out-of-Home (DOOH) network, reaching 2.65 million people daily. The partnership involves co-developing a consumer mobile app connecting LiftMedia’s elevator and residential screens to Versus-powered content, games, and services, with a pilot launch in Spain and Portugal slated for late Q1 2026. The 50:50 revenue-sharing model for digital engagement streams, including sponsored games and affiliate partnerships, and the use of existing hardware without new installations, highlight a scalable monetization strategy. Versus’s CEO emphasized the partnership’s potential to unlock recurring digital revenue by transforming DOOH into an engagement ecosystem, aligning with the stock’s sharp premarket rise.