Synovus, a leading regional bank with operations across Georgia, Alabama, Florida, South Carolina, and Tennessee, has appointed Katie Webb as its new chief consumer digital and client experience officer. Webb, who brings over 15 years of experience in sales, marketing, and digital transformation, will lead the bank's consumer digital strategy, focusing on enhancing client experience through the integration of physical and digital channels. In her new role, Webb will report to Liz Wolverton, executive vice president and head of consumer banking and brand experience.

Webb's appointment aligns with Synovus's strategy of delivering high-touch and high-tech relationship banking services across its operations. Her expertise in digital product and experience, gained from her previous role at Aflac, will be crucial in driving the development of new digital capabilities and innovative experiences to meet the evolving needs of Synovus's growing client base. Wolverton expressed enthusiasm about Webb's appointment, stating that her expertise in digital innovation and transformation will be invaluable in delivering an efficient experience that embeds elements of advice and guidance to help clients manage their financial lives.



Webb's focus on customer centricity and strategic integration of digital and physical channels will enable Synovus to create a seamless and efficient client experience. By prioritizing what the customer is trying to do and what they need, Webb can help Synovus create digital experiences that truly resonate with users. This customer-centric approach will differentiate Synovus from competitors that may be more focused on technology for its own sake.

Webb's willingness to take calculated risks and adapt quickly, as demonstrated by her experience at Aflac, will be crucial in helping Synovus maintain long-term sustainability in the digital banking landscape. By embracing a "disruption-from-within" strategy, Synovus can stay ahead of the curve and continue to innovate in the face of changing market conditions.

In conclusion, Katie Webb's appointment as chief consumer digital and client experience officer at Synovus is a significant step forward in the bank's digital transformation journey. Her expertise in digital transformation, customer-centric approach, and willingness to take calculated risks will enable Synovus to deliver innovative, engaging, and empowering digital experiences that set it apart from competitors. By staying focused on the needs of its clients and embracing a long-term perspective, Synovus can maintain a strong position in the digital banking market under Webb's guidance.