Switzerland's Sunrise Telecom Sees Steady Profit Growth in 2024 with Customer Expansion

Switzerland's Sunrise Communications Group posted a steady profit for 2024, driven by customer growth. The telco reported a net profit of CHF 73 million ($75 million), up 1.5% year-on-year, despite a 3.1% decline in revenue to CHF 3.47 billion. Sunrise's customer base grew by 4.2% to 4.5 million, while its mobile customer base increased by 6.2% to 2.2 million. The company attributed its growth to a strong focus on customer acquisition and retention, as well as the increasing demand for mobile services.

Sunrise Communications Group, Switzerland's leading telecommunications challenger, reported steady profits for the year 2024, despite a decline in revenue [1]. The company attributed its growth to a strong focus on customer acquisition and retention, as well as the increasing demand for mobile services.

Sunrise's customer base expanded by 4.2% to 4.5 million, with mobile customers accounting for 62% of this growth [1]. The telco's mobile customer base reached 2.2 million, reflecting the significant shift towards mobile services in Switzerland.

Sunrise's financial results for the year 2024 showed a net profit of CHF 73 million ($75 million), a 1.5% increase from the previous year [1]. Despite the revenue decline of 3.1% to CHF 3.47 billion, Sunrise managed to maintain its profitability.

The company's financial performance in 2024 was in line with its expectations, and Sunrise plans to increase cash flow and dividends for the year 2025 [2]. This positive outlook is a testament to Sunrise's resilience in the face of declining revenues and the competitive Swiss telecommunications market.

Sunrise's focus on customer growth and retention is a strategic move aimed at differentiating the company from its competitors. The telco's investments in customer experience and network quality have paid off, as evidenced by the growth in its customer base and the increasing demand for mobile services.

In conclusion, Sunrise Communications Group's steady profits in 2024, despite declining revenues, are a testament to the company's strategic focus on customer growth and retention. Sunrise's positive financial outlook for the year 2025 is a promising sign for investors and underscores the company's resilience in the competitive Swiss telecommunications market.

References:

[1] Sunrise Communications Group. (2025, February 28). Sunrise achieves solid results as well as its 2024 financial targets and plans to increase cash flow and dividends for 2025. Retrieved from https://www.sunrise.ch/en/corporate/investor-relations

[2] Eqs News. (2025, February 28). Sunrise with strong customer growth and solid financial results in Q1 2024 - guidance for FY 2024 confirmed. Retrieved from https://www.eqs-news.com/news/corporate/sunrise-with-strong-customer-growth-and-solid-financial-results-in-q1-2024-guidance-for-fy-2024-confirmed/2045699