Swiss Marketplace Group to IPO in Switzerland: terms

Swiss Marketplace Group to IPO in Switzerland: terms

Swiss Marketplace Group (SMG), a prominent player in the online real estate and car sales market, has announced its intention to float on the Swiss stock exchange. The company, founded in 2021 by TX Group, Mobiliar, Ringier, and General Atlantic, has published an Intention to Float (ITF) [1]. This move signals a significant development in the European IPO market, which has been subdued in recent times.

SMG operates several well-known platforms, including Homegate, Ricardo, Tutti, and Autoscout24. TX Group, which holds a 30.7% stake in SMG, is confident in the company's long-term prospects and has no intention of selling its shares as part of the IPO [2]. The timing of the IPO will depend on market conditions, and further details will be communicated in due course.

Capital markets experts anticipate that SMG shares will attract substantial interest, potentially valuing the company at 4 to 5 billion Swiss francs ($4.99 to $6.24 billion) [2]. It is expected that at least 20% of the company will be sold to outside investors. The IPO process typically takes around four weeks before shares can be traded publicly.

SMG's operations in Switzerland include property websites like homegate.ch and Immoscout24, as well as car sales platforms like Autoscout24. The company's strong portfolio and market position make it an attractive investment opportunity for both retail and institutional investors.

References:

[1] https://www.tradingview.com/news/eqs:8df4a9ba8094b:0-initial-public-offering-of-the-smg-swiss-marketplace-group/
[2] https://www.tradingview.com/news/reuters.com,2025:newsml_L8N3UP020:0-online-property-portal-smg-swiss-market-place-announces-intention-to-float/