SUSHI -23.17% in 1 Month Amid Margin Cuts and Production Challenges

On OCT 28 2025, SUSHI dropped by 5.44% within 24 hours to reach $0.5154, marking a 3.83% decline over the past seven days, a 23.17% drop over the past month, and a 62.16% decrease over the past year. The price action underscores a challenging period for investors, driven by a confluence of operational and financial headwinds at SUSS, the company behind the SUSHI ticker.

SUSS has revised its 2025 margin guidance for the second time this year due to weaker-than-expected third-quarter results. The company now targets a gross margin of 35–37% and an EBIT margin of 11–13%, down from previous targets of 37–39% and 13–15%, respectively. These adjustments reflect the company’s ongoing struggles with cost pressures and an unfavorable product mix.

Despite the margin cuts, SUSS has maintained its full-year 2025 sales guidance of €470–510 million, indicating confidence in its top-line performance. However, this optimism is tempered by a disappointing Q3 gross margin of 33.1% and an EBIT margin of 10.5%, both significantly below expectations. These results were driven by a weaker product mix, higher production costs for projection scanners, and softer shipments of bonders—products that historically carried higher margins.

Operating expenses also rose to €26.5 million in Q3 from €22.7 million in the same period last year, adding to the financial strain. Order intake fell to €70 million, a 17% year-over-year decline, and the book-to-bill ratio dipped to 0.6x. Analysts attribute these developments to a combination of mix and cost challenges, as well as dual-site costs associated with operating two production facilities in Zhubei.

From a technical perspective, SUSHI has been in a sustained downward trend, with no signs of near-term reversal. The 23.17% monthly drop has pushed the stock into bearish territory, and the 62.16% annual decline highlights a long-term structural issue rather than a short-term volatility event.

The price action aligns with key support levels breaking down, and the RSI and MACD indicators suggest a continuation of the current trend. These signals suggest that the market is processing the margin guidance cuts and operational challenges as persistent factors, rather than one-time events.

Given these dynamics, a backtest strategy could be constructed to evaluate the performance of a trade triggered by a 10% intraday drop in the stock price—commonly used to identify significant negative events in equity markets.