The Surpasses Coca-Cola in Liquidity as Regulatory Hurdles and Cloud Partnership Shape Outlook

On September 25, 2025, The saw a trading volume of $0.95 billion, ranking 104th among stocks in terms of liquidity. Meanwhile, Coca-Cola (KO) declined 0.71% amid broader market volatility.

Recent developments affecting The’s valuation include regulatory scrutiny over its data privacy practices in the EU. A proposed fine of up to 4% of annual revenue could weigh on investor sentiment. Additionally, a partnership with a major cloud infrastructure provider was confirmed, signaling potential long-term cost efficiencies.

Analysts noted mixed reactions to The’s Q3 guidance, with some citing conservative revenue forecasts compared to sector peers. Short-term trading activity was influenced by macroeconomic data showing a slowdown in global e-commerce growth, though the company’s AI-driven logistics solutions remain a key differentiator.

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