Supercuts® Honors Veterans: A Heartwarming Partnership with Military Makeover with Montel

Supercuts®, the original value salon, has partnered with Military Makeover with Montel for the show's milestone 40th season, honoring Sergeant Kevin Jones and his family from Duncanville, Texas. During this season, Supercuts played a special role in offering personalized hair makeovers to Kevin, his wife Francesca, and his sister Jacqueline, showcasing the company's commitment to giving back to those who serve.

Supercuts is proud to be a franchised business with salons owned and operated by small business owners across the country, veterans among them. The partnership with Military Makeover with Montel allows Supercuts to connect with its target audience on an emotional level by demonstrating its commitment to supporting military families. By offering personalized hair makeovers to the Jones family, Supercuts shows empathy and appreciation for the sacrifices made by veterans and their families, fostering brand loyalty and positive word-of-mouth.

The partnership with Military Makeover with Montel offers potential long-term benefits for Supercuts in terms of customer retention and new customer acquisition. By providing personalized hair makeovers to the Jones family, Supercuts demonstrates its commitment to supporting veterans and their families, fostering goodwill and positive brand association. This can lead to increased customer loyalty among veterans and their communities. Additionally, the exposure on Lifetime TV® can attract new customers who appreciate Supercuts' community involvement, potentially driving new customer acquisition.

Supercuts' partnership with Military Makeover with Montel enhances its brand image and customer loyalty among military families and veterans. By offering personalized hair makeovers to the Jones family, Supercuts demonstrates its commitment to supporting those who serve. This gesture fosters goodwill and creates a positive association with the brand, potentially increasing customer loyalty and attracting more military families and veterans to Supercuts. Moreover, the partnership aligns with Supercuts' mission to provide affordable, professional haircare experiences, resonating with the values of military families who appreciate value and quality.

Supercuts' partnership with Military Makeover with Montel presents a strategic opportunity for revenue growth through increased foot traffic and new customer acquisition. By offering personalized hair makeovers to the Jones family and providing them with gift cards for future services, Supercuts enhances its brand image and visibility among a wider audience. This exposure can attract new customers, particularly veterans and their families, who may not have previously considered Supercuts. Additionally, the positive association with the Military Makeover show can foster customer loyalty and encourage repeat visits, further boosting revenue.



In conclusion, Supercuts' partnership with Military Makeover with Montel is a heartwarming tribute to a hero's journey, honoring Sergeant Kevin Jones and his family. This collaboration not only demonstrates Supercuts' commitment to supporting military families but also enhances its brand image, fosters customer loyalty, and presents opportunities for revenue growth. By connecting with its target audience on an emotional level, Supercuts strengthens its bond with customers and solidifies its position as a socially responsible brand.