Super Bowl Commercials 2025: What Viewers Can Expect This Year

As the Philadelphia Eagles and Kansas City Chiefs face off in Super Bowl LIX, advertisers are gearing up to capture the attention of the massive audience tuning in. With commercial spots costing up to $8 million for 30 seconds, brands are pulling out all the stops to create memorable and engaging ads. Here's what viewers can expect from this year's Super Bowl commercials.



1. Humor and nostalgia: Many advertisers are betting on laughs and nostalgia to connect with viewers. Expect to see a lot of silly ads, like WeatherTech's old ladies joy ride, Little Caesars' Eugene Levy's eyebrows flying off, and Coors Light's sloths having a case of the Mondays. These ads aim to evoke positive emotions and create an emotional connection with viewers.
2. Celebrity mash-ups and endorsements: Celebrities will be front and center in many Super Bowl ads this year. From Catherine O'Hara and Willem Dafoe's pickleball championship for Michelob Ultra to David Beckham and Matt Damon's unexpected friendship for Stella Artois, expect to see plenty of star power on display. However, advertisers must strike a balance between celebrity endorsements and memorable messaging to avoid viewers forgetting the brand or product being advertised.
3. Serious moments and social issues: While many ads will focus on humor and nostalgia, some brands will tackle serious issues like breast cancer awareness (Novartis), body positivity (Dove), and obesity (Hims & Hers). These ads aim to raise awareness and promote social causes, appealing to viewers who expect brands to take a stand on important issues.
4. AI and technology: As AI and other technologies become more prevalent in consumers' lives, advertisers are incorporating these elements into their commercials. Expect to see ads like Meta's AI-powered glasses and Booking.com's AI tool for planning a trip, targeting tech-savvy consumers interested in cutting-edge innovations.
5. Heartwarming nostalgia: Advertisers are leaning on nostalgia more than ever, using familiar characters, scenes, and products to evoke positive emotions and broaden the appeal of their ads. From Budweiser's Clydesdales to Hellmann's Mayonnaise's Meg Ryan and Billy Crystal reunion, expect to see plenty of heartwarming nostalgia in this year's Super Bowl commercials.

In conclusion, viewers can expect a mix of humor, nostalgia, celebrity endorsements, and serious moments in this year's Super Bowl commercials. With high costs and a massive audience, advertisers are pulling out all the stops to create memorable and engaging ads that resonate with viewers. As the Eagles and Chiefs battle it out on the field, advertisers will be battling it out in the ad breaks, vying for the hearts and minds of the millions watching at home.