Super Bowl Ads: Beer Spots That Generated Buzz

The Super Bowl is not just about the big game; it's also a showcase for some of the most creative and memorable advertising of the year. This year's Super Bowl LIX, which saw the Philadelphia Eagles defeat the Kansas City Chiefs 40-22, was no exception. Among the standout ads were several beer commercials that generated buzz and left a lasting impression on viewers. Let's take a look at some of the best beer ads from Super Bowl LIX and the factors that contributed to their success.

1. Celebrity Endorsements, Humor, and Nostalgia:
- Budweiser's "First Delivery": The ad featured the iconic Clydesdales, which haven't been in a Super Bowl commercial since 2015. The story of the foal's journey to deliver a keg resonated with viewers, and the ad won the USA TODAY Ad Meter 2025 as the Super Bowl's best commercial.
- Michelob Ultra's "Ultra Hustle": Willem Dafoe and Catherine O'Hara appeared together in this ad, showcasing their hustle and hustling for Michelob Ultra. The spot was praised for its humor and celebrity appeal, and it was well-received by the Kellogg panel, which rated it as one of the best Super Bowl commercials.
- Bud Light's "Big Men on Cul-De-Sac": Post Malone and Shane Gillis returned for another Bud Light ad, this time playing the "big men on the cul-de-sac" who liven up dull backyard gatherings by using a leaf blower to shoot beer cans as invites. The ad culminated with a surprise cameo from Peyton Manning, adding to its humor and memorability.

2. Creative Execution and Storytelling Techniques:
- Little Caesars' "Whose Hair Raising Coincidence": This ad featured Eugene Levy's iconic eyebrows, with Levy's daughter Sarah Levy making a cameo. The humor and quirkiness of the ad, combined with Levy's comedic timing, made it a memorable spot that ranked among the top 25 Super Bowl ads.
- Pringles' "The Call of The Mustaches": Adam Brody starred in this ad, which called upon other iconic mustaches, including Chiefs head coach Andy Reid, actor Nick Offerman, former NBA MVP James Harden, and Mr. Potato Head. The humor and nostalgia of the mustached cast contributed to the ad's effectiveness and memorability.
- Häagen-Dazs' "Not So Fast, Not So Furious": Vin Diesel and Michelle Rodriguez from the Fast and Furious franchise starred in this ad, which derailed a supposed car chase with ice cream. The humor and pop culture reference to the popular movie franchise made the ad memorable.

These beer commercials stood out by effectively using storytelling techniques, such as emotional appeal, humor, and celebrity appeal, to connect with viewers and showcase their unique selling propositions. By doing so, they were able to capture the attention of viewers and leave a lasting impression, even among the crowded field of Super Bowl ads.

In conclusion, the best beer ads from Super Bowl LIX generated buzz by incorporating celebrity endorsements, humor, and nostalgia, as well as creative execution and storytelling techniques. By combining these elements, advertisers created engaging and memorable spots that resonated with viewers and left a lasting impression. As an investor, it's essential to pay attention to these trends and consider the potential impact on the brands' bottom lines.