Sunrun and Tesla Launch Home Energy Plan to Cut Costs and Boost Backup Power in Texas

Sunrun and Tesla have launched a home energy plan in Texas that combines solar and storage capabilities with fixed electricity rates, competitive sellback rates, and backup power via Tesla Powerwall. The plan aims to enhance energy independence and simplify the complex Texas electricity market, addressing the fragmented market with over 100 providers. It presents a substantial opportunity for revenue generation and customer acquisition in the deregulated Texas market.

Sunrun and Tesla have joined forces to launch a new home energy plan in Texas, combining solar and storage capabilities with fixed electricity rates, competitive sellback rates, and backup power via Tesla Powerwall. The initiative, announced on July 24, 2025, aims to enhance energy independence and simplify the complex Texas electricity market [1].

The Texas electricity market is characterized by over 100 providers offering varying rates and plans, often not optimized for solar systems. The new Sunrun Flex plan, in partnership with Tesla Electric, addresses this complexity by offering a comprehensive energy solution. The plan includes fixed electricity rates, competitive compensation for excess solar energy returned to the grid, and seamless integration of solar production and battery storage [2].

The partnership leverages Tesla’s Powerwall battery, providing homeowners with reliable backup power during outages and the ability to participate in Tesla’s Virtual Power Plant (VPP) [3]. The VPP allows connected homes to share excess energy, helping to stabilize the grid and meet demand spikes, a feature increasingly important in Texas due to severe weather and frequent grid disruptions [2].

The Sunrun Flex plan offers several advantages, including cost predictability, managed settings, seamless customer service, rollover credits for unused power, and performance guarantees. These features make the plan particularly attractive to homeowners seeking a stable and affordable energy solution in a deregulated market [1].

The partnership presents a substantial opportunity for revenue generation and customer acquisition in the Texas market, which is the largest deregulated retail electricity market in the United States. By offering a comprehensive and competitive energy plan, Sunrun and Tesla are poised to capture a significant share of the market [3].

References:

[1] https://electrek.co/2025/07/24/tesla-partners-sunrun-electric-plan-texas/
[2] https://driveteslacanada.ca/energy/sunrun-and-tesla-launch-home-energy-plan-in-texas/
[3] https://electrek.co/2025/07/26/opinion-its-time-to-start-recommending-some-tesla-powerwall-alternatives/