"Sunny Lu Unveils VeChain's Sustainability Ecosystem: Rewarding Users for Green Actions"

VeChain Founder Sunny Lu recently shed light on his innovative Sustainability ecosystem, highlighting the potential of blockchain technology in promoting sustainable practices and rewarding users for their positive actions. In an exclusive interview, Lu, the CEO and founder of VeChain, discussed the upcoming launch of vbetter.com, a decentralized platform designed to incentivize users for making better choices and contributing to a more sustainable future.

Lu, who has been in the crypto space for over a decade, emphasized the importance of continuous innovation and development, even during bear markets. He revealed that his vision for VeChain was initially funded using proceeds from Bitcoin mining, and he began by building applications on Layer 1 blockchain platforms. Lu highlighted his experience as the CIO of LV, where he used blockchain technology for the 'Track and Trace Project' in 2016 to improve efficiency.

With an upgraded strategy, Lu unveiled the vision behind the launch of vbetter.com in 2024. He described it as a new decentralized platform that will help users earn rewards for their better actions, creating a more sustainable and eco-friendly world. By making user-friendly applications like Mugshot and EVN, non-crypto users can easily earn crypto rewards for their sustainable actions, such as drinking coffee or driving an electric vehicle like a Tesla.

Lu's innovative Sustainability ecosystem aims to encourage individuals to make right and better choices by rewarding them for their positive contributions to the environment. By leveraging blockchain technology, VeChain and vbetter.com seek to create a more sustainable future while incentivizing users to participate in the process.