SUI Token Surges 62% Amid Pokémon Collaboration Rumors

The Sui blockchain’s native token, SUI, has experienced a significant surge, increasing by over 62% this week. This dramatic rise is attributed to speculation surrounding a potential collaboration between Sui and the popular franchise Pokémon. The rumors gained traction following a recent update to the privacy policy of Pokémon HOME, a cloud-based storage and transfer service for Pokémon across multiple games. The update included Parasol Technologies, LLC, a Web3 gaming infrastructure company acquired by Mysten Labs, the developer of Sui, in March 2025.

Eagle-eyed users from both the gaming and blockchain communities quickly noticed the inclusion of Parasol Technologies in the privacy policy update. An X (formerly Twitter) user first highlighted this change in a social media post, noting that the update was only visible in the app and not yet reflected on the website. Additionally, Parasol Technologies was mentioned only in the English, Spanish, French, German, and Italian versions of the privacy policy, while the Japanese and Chinese versions continued to list ILCA and The Pokémon Works as the sole developers. The Korean version designated Parasol as an overseas data trustee.

In a recent blog post, the Sui Foundation detailed Parasol’s latest initiative to integrate collectible card games with blockchain-based NFTs. The project aims to leverage Sui’s speed, scalability, and interoperability to create engaging gaming experiences that allow for verifiable ownership, trade, and rarity of digital assets. However, the blog post originally mentioned Pokémon but was later edited to remove the reference, sparking further speculation about a potential collaboration.

Despite the rumors, there have been no official statements from The Pokémon Company, Sui Foundation, Nintendo, or Mysten Labs confirming these claims. Nonetheless, the speculation has had a positive impact on SUI’s market performance. Collective Shift’s Director of Research Matt Willemsen commented, “Sui x Pokémon would be nuts. This may partially explain SUI’s recent outperformance.”

The rumors have also boosted confidence in the Sui ecosystem, as highlighted by the growth in the total value locked (TVL) on the network. This increase underscores the growing interest and trust in the Sui blockchain, even as the details of the potential collaboration remain unclear. All eyes are now on The Pokémon Company and Mysten Labs for any official announcements that could provide clarity on the rumors.