SUI Group Holdings Rebrands to Align with SUI Blockchain Ecosystem

SUI Treasury Management Company’s Mill City Ventures III has officially rebranded as SUI Group Holdings (SUIG), with the new name and ticker symbol set to take effect on August 26, 2025, when shares begin trading on the Nasdaq Capital Market [1]. The rebranding marks a strategic shift in the company’s corporate identity and operational focus, aligning more closely with the SUI blockchain ecosystem and the Sui Foundation [2]. As the only publicly listed entity with an official relationship to the Sui Foundation, SUI Group Holdings aims to reinforce its role in the development and adoption of the Sui Network while delivering long-term shareholder value [3].

The firm emphasized that existing shareholders do not need to take any action regarding the rebranding or ticker symbol change. The stock will continue to be listed on the Nasdaq Capital Market and remain available for options trading on Cboe Global Markets [4]. The rebranding follows a $450 million private investment closed in late July 2025, which is expected to support the firm’s development of a more active and forward-looking treasury strategy [5]. This move reflects a broader commitment to blockchain-based financial infrastructure and treasury management.

The name change also signifies a departure from the previous identity of Mill City Ventures III, which was primarily known for its role as a treasury subsidiary. Now, SUI Group Holdings seeks to leverage the SUI blockchain ecosystem to drive growth and innovation within its operations [6]. Analysts suggest that the rebranding could enhance investor recognition and confidence as blockchain-based treasury strategies gain traction in the financial markets. However, the firm’s future success will depend heavily on the execution of its strategic roadmap and the performance of the SUI blockchain [7].

The rebranding aligns with a growing trend among companies in the blockchain and fintech sectors to align their corporate identities with emerging technologies and shifting market demands [8]. SUI Group Holdings is now positioned for long-term growth and operational clarity, as it solidifies its role as a key player in the evolving digital asset landscape.

Source: [1]Mill-City-Announces-Corporate-Rebrand-to-SUI-Group-Holdings-to-Advance-SUI-Treasury-Strategy...(https://www.globenewswire.com/news-release/2025/08/25/3138686/0/en/Mill-City-Announces-Corporate-Rebrand-to-SUI-Group-Holdings-to-Advance-SUI-Treasury-Strategy.html) [2]SUI-Group-Bets-Corporate-Identity-on-Blockchain's-Future...(https://www.ainvest.com/news/sui-group-bets-corporate-identity-blockchain-future-2508/) [3]Mill City Ventures rebrands to SUI Group Holdings ...(https://in.investing.com/news/cryptocurrency-news/mill-city-ventures-rebrands-to-sui-group-holdings-changes-ticker-to-suig-432SI-4979351) [4]SUI Group Holdings Rebrands and Updates Nasdaq Ticker ...(https://www.coinlive.com/en/news-flash/878453) [5]Interview-| Sui Group's blueprint for an active SUI treasury...(https://crypto.news/interview-sui-groups-blueprint-for-an-active-sui-treasury/) [6]Staking service provider Figment App launches SUI ...(https://www.panewslab.com/en/articles/b85e6911-8add-47bc-9616-a8ea39c48c1f) [7]Mill City Announces Corporate Rebrand to SUI Group Holdings to Advance SUI Treasury Strategy...(https://www.globenewswire.com/news-release/2025/08/25/3138686/0/en/Mill-City-Announces-Corporate-Rebrand-to-SUI-Group-Holdings-to-Advance-SUI-Treasury-Strategy.html) [8]SUI Group Bets Corporate Identity on Blockchain's Future...(https://www.ainvest.com/news/sui-group-bets-corporate-identity-blockchain-future-2508/)