"SUI Group's Discounted Token Play Rewards Pay Off With $344M Treasury Boost"

Nasdaq-listed SUI Group Holdings (SUIG) has surpassed $344 million in SUI token holdings following the addition of approximately 20 million tokens to its treasury. As of September 2, 2025, the company held 101,795,656 SUI tokens, valued at $344 million based on the token’s closing price. The acquisition reflects SUI Group’s ongoing strategy to systematically accumulate SUI tokens through discounted purchases and capital raises to generate long-term value for shareholders [1].

The company, previously known as Mill City Ventures, rebranded to focus exclusively on the Sui ecosystem. Stephen Mackintosh, Chief Investment Officer of SUI Group, emphasized the company’s confidence in the SUI blockchain’s transformative potential and its role in the future of decentralized finance. Mackintosh stated that the firm intends to continue seeking accretive capital raises to fund further acquisitions of discounted, locked SUI tokens [2]. This approach aligns with SUI Group’s broader objective of building a foundation-backed digital asset treasury platform [3].

SUI Group’s treasury strategy is supported by a unique agreement allowing it to purchase tokens directly from the Sui Foundation at a discount. This arrangement, established through a $450 million private placement, gives the firm a cost basis advantage over open-market purchases. The company currently maintains approximately $58 million in cash reserves, which it can deploy for additional token acquisitions [4].

The expansion of SUI Group’s holdings is also reflected in its per-share metrics. As of September 2, 2025, the company’s SUI per share stood at 1.14, up from 0.92 in early August. This increase translates to a net asset value of $3.72 per share, compared to $3.54 in the prior period [1]. The company stakes the majority of its holdings, generating an estimated annual yield of 2.2%, or about $20,000 in daily staking rewards. This yield is a key component of the company’s strategy to deliver returns to shareholders while maintaining transparency in asset management [5].

The SUI token’s price responded positively to the announcement, rising nearly 5% to $3.38 as of 4:36 p.m. UTC on the day of the announcement. The price action suggests investor confidence in the company’s strategy and the Sui ecosystem’s growth potential. SUI has seen significant activity on its network, with over 2.7 billion transactions processed in the first half of 2025 and a total value locked (TVL) exceeding $1 billion. Additionally, Sui has integrated advanced features such as verifiable offchain compute and a decentralized secrets management service, further enhancing its appeal as a platform for next-generation applications [1].

SUI Group’s move highlights a growing trend in the cryptocurrency space, where publicly traded companies are adopting digital asset treasuries to diversify exposure and promote ecosystem development. Similar strategies are emerging across other blockchain networks, including Solana and Toncoin. The approach allows firms to leverage their institutional-grade infrastructure while benefiting from the scalability and innovation of the underlying blockchain technology [2]. As the industry evolves, the focus on long-term value creation and ecosystem support is expected to play a central role in the adoption of digital asset strategies by traditional financial institutions [5].

Source:

[1] SUIG's Total Treasury Holdings Exceed 100 Million SUI as of September 2, 2025 (https://www.businesswire.com/news/home/20250903179699/en/SUIGs-Total-Treasury-Holdings-Exceed-100-Million-SUI-as-of-September-2-2025)

[2] SUI Group Holdings Cross $300M After Token Addition (https://coinmarketcap.com/academy/article/sui-group-holdings-cross-dollar300m-after-token-addition)

[3] The listed company SUI Group increased its holdings by ... (https://www.chaincatcher.com/en/article/2203087)

[4] SUI Group's treasury climbs to $344m after fresh 20m token addition (https://crypto.news/sui-groups-treasury-climbs-to-344m-after-fresh-20m-token-addition/)

[5] SUIG's Total Treasury Holdings Exceed 100 Million SUI as of September 2, 2025 (https://www.theglobeandmail.com/investing/markets/markets-news/Business%20Wire/34568668/suigs-total-treasury-holdings-exceed-100-million-sui-as-of-september-2-2025/)