Sui Drops 2.755% Despite Adidas NFT Partnership

Generated by AI AgentCrypto Frenzy
Tuesday, May 6, 2025 7:54 pm ET1min read

Sui's latest price was $3.35, down 2.755% in the last 24 hours. The cryptocurrency

has been making waves in the gaming industry with its recent partnership with Adidas. The collaboration involves the introduction of a collection of NFT skins for in-game characters in the upcoming third-person crypto shooter game Xociety. These NFTs, based on the Sui L1 chain, will feature various apparel items emblazoned with the Adidas logo. The mystery boxes containing these NFTs will be available in four rarity tiers: Uncommon, Rare, Epic, and First, with each box containing a specific number of full clothing sets. The boxes will be minted on Tradeport on May 16 at 9 am ET. Xociety's audience is primarily in Asia, with significant player bases in South America and Europe as well. The game has seen over 12,000 players compete in recent playtests across 64 different countries. Xociety plans to expand into the North American market soon and will be playable on the SuiPlay 0x1 handheld device. This partnership marks Adidas' continued foray into the NFT space, following its previous collaborations with the Bored Ape Yacht Club and others.

Xociety, a pop shooter with role-play gaming progression powered by Sui, has announced a partnership with Adidas to introduce exclusive ALTS by Adidas content on the gaming platform. The collaboration aims to enhance digital identity and gameplay interactions across Xociety's ecosystem. ALTS by Adidas is an avatar-focused NFT collection featuring 20,066 unique digital avatars. The partnership is expected to leverage Xociety's revolutionary XCS system, which focuses on digital identity and creativity at the intersection of on-chain gaming and immersive, playable worlds. Xociety utilizes Sui for its onchain gaming and asset ownership features, allowing gamers to own avatars and items used in-game. The NFT transferability and in-game usability add to the excitement around exploring Web3 opportunities. Sui has seen notable growth in the past year, with total value locked reaching significant milestones. The blockchain's momentum has been driven by key developments, including integrations with Babylon Labs and Lombard Protocol to bring Bitcoin to Sui. Apart from gaming and BTCfi, decentralized finance and data storage form a major growth potential for the L1 blockchain.