SUBBD Challenges OnlyFans with Web3 and Lower Fees

The valuation of OnlyFans at $8 billion has drawn attention to the potential of digital content platforms, yet questions remain about whether the number reflects true market value or speculative optimism. According to reports, the platform generated $6.6 billion in revenue in 2023, translating to a sales multiple of 1.2x [1]. This figure has sparked debate among investors and content creators about whether the platform’s dominance is sustainable, especially as Web3 alternatives like SUBBD emerge [2].

Unlike OnlyFans, SUBBD is built on blockchain and AI technologies, offering a decentralized infrastructure where creators retain control over their content and earnings. The platform’s tools streamline content tagging, transcription, and discoverability, allowing fans to find content more efficiently without relying on platform algorithms or viral trends [3]. In addition, SUBBD’s flat 20% platform fee contrasts with OnlyFans’ variable cuts that can reach up to 70% when factoring in middlemen like managers and agencies [4].

Subscribers to SUBBD also benefit from features such as AI Creator Chat, which enables personalized interaction with fans while reducing the need for constant online presence [5]. The platform’s token model ties utility to its ecosystem, with core functions like payments, staking, and governance operating on the $SUBBD token [6]. This structure creates a direct link between the platform’s growth and user engagement, distinguishing it from traditional Web2 platforms.

As creator sentiment shifts toward platforms that offer more autonomy and transparency, SUBBD is gaining traction. The platform already has over 2,000 active creators using its tools, and early investors have seen success in its token presale, which has raised over $1 million [7]. With its presale priced at $0.055775 and set to increase within 24 hours, the platform is attracting attention from both creators and investors [8].

The recent case of Bonnie Blue, a creator who was permanently banned from OnlyFans over a planned event, highlights the risks of relying on centralized platforms. Her sudden loss of income underscored the vulnerability of creators in the Web2 model [9]. This incident, among others, has fueled a broader migration toward platforms that offer more control and security.

While OnlyFans remains a major player with over 3.5 million active creators, submitted account numbers have fluctuated in recent months, signaling growing hesitation among creators [10]. The shift toward Web3 is not just a trend but a structural change in how content is created, shared, and monetized. SUBBD’s success lies in its ability to adapt to these needs while leveraging cutting-edge technology to improve the creator experience.

As the market continues to evolve, the question remains whether platforms like OnlyFans can keep up. With innovation becoming a key driver of user retention, the $8 billion valuation may represent a snapshot of the past rather than the future [11].

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[1] [OnlyFans Valued at $8 Billion Despite 1.2x Revenue Multiple](https://cryptonews.com/press-releases/onlyfans-8b-subbds-web3-growth/)