Subaru Discontinues Base BRZ Trim Due to Low Demand, Prices Rise
ByAinvest
Saturday, Sep 27, 2025 8:07 am ET1min read
TM--
The decision to discontinue the Premium trim is part of a broader strategy to streamline the BRZ lineup, aligning it more closely with consumer preferences. Subaru stated that over 90% of BRZ buyers chose the Limited and tS trims in 2025, indicating a strong demand for these models [1].
The BRZ Limited and tS trims will retain their pricing from the outgoing model year, with the Limited starting at $35,860 and the tS at $38,360 [1]. Additionally, a new limited-production Series.Yellow edition will be available, priced at $39,360, featuring a Sunrise Yellow exterior, matte black wheels, and black interior accents [1].
The BRZ will continue to be powered by a 2.4-liter SUBARU BOXER® engine producing 228 horsepower, paired with a 6-speed manual transmission and TORSEN® limited-slip differential [1]. The Series.Yellow edition will be available exclusively with a 6-speed manual transmission and will be produced in limited quantities of 350 units [1].
Subaru's decision to eliminate the Premium trim and adjust pricing reflects a focus on optimizing the BRZ lineup to better meet market demands. The changes aim to enhance the value proposition of the BRZ while maintaining its performance and technology features.
Subaru has removed the base "Premium" trim from the BRZ sports car, citing low sales of around 210 units out of 2,107 sold in 2025. The BRZ will now start at $37,055, while its cousin, the Toyota 86, starts at $31,595. Subaru justifies the move by stating that only one of every 10 BRZ buyers opted for the Premium trim last year.
Subaru of America, Inc. has announced the removal of the BRZ Premium trim from its 2026 lineup, citing low sales figures. In 2025, only 210 units of the BRZ Premium were sold out of a total of 2,107 units [1]. The new starting price for the 2026 BRZ is $35,860, while the Toyota 86 starts at $31,595 [1].The decision to discontinue the Premium trim is part of a broader strategy to streamline the BRZ lineup, aligning it more closely with consumer preferences. Subaru stated that over 90% of BRZ buyers chose the Limited and tS trims in 2025, indicating a strong demand for these models [1].
The BRZ Limited and tS trims will retain their pricing from the outgoing model year, with the Limited starting at $35,860 and the tS at $38,360 [1]. Additionally, a new limited-production Series.Yellow edition will be available, priced at $39,360, featuring a Sunrise Yellow exterior, matte black wheels, and black interior accents [1].
The BRZ will continue to be powered by a 2.4-liter SUBARU BOXER® engine producing 228 horsepower, paired with a 6-speed manual transmission and TORSEN® limited-slip differential [1]. The Series.Yellow edition will be available exclusively with a 6-speed manual transmission and will be produced in limited quantities of 350 units [1].
Subaru's decision to eliminate the Premium trim and adjust pricing reflects a focus on optimizing the BRZ lineup to better meet market demands. The changes aim to enhance the value proposition of the BRZ while maintaining its performance and technology features.
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